최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기산업융합연구 = Journal of industrial convergence, v.17 no.4, 2019년, pp.59 - 67
지연정 (금오공과대학교 국방시스템공동연구소) , 이승희 (금오공과대학교 경영학과) , 김영형 (금오공과대학교 IT융합학과)
This study examined the effects of corporate social responsibilities on company-consumer identification, Loyalty, purchase intention and trust. Questionnaires were distributed to 300 members of corporations. Of the returned questionnaires, 233 questionnaires were used for empirical study. Analysis o...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
기업 평가에 있어서 기업의 사회적 책임은 어떻게 작용되고 있는가? | 기업 평가에 있어 매출액과 브랜드만으로는 부족하다. 기업의 사회적 책임은 현대사회에서 기업이 갖춰야 할 중요한 요인이자 기업의 사회적 가치를 측정의 기준으로 작용하고 있으며[5], 기업은 이윤추구 이외에도 사회 구성원의 한 부분으로서 책임을 가지고 있어야 한다는 인식에서 시작하는 것으로 소위 기업에서 사회적 책임을 다했을때 착한기업으로 인식하고 소비자들은 이러한 기업의 제품을 신뢰하고 선호하고 있다[6]. | |
기업경영의 목적은 무엇인가? | 물론, 기업경영의 기본 목적은 최소한의 투자로 최대한의 수익을 가져오는 이윤 극대화이지만 사회적 책임활동은 최근 가장 이슈가 되고 있으며 핵심적인 전략의 일환으로 발전해 기업의 지속가능성을 실현하기 위한 필수로 자리 잡았으며, 사회적 책임 활동을 기업의 사회적 투자의 개념으로 인식하게 되었다[4]. | |
기업의 사회적 책임이 기업의 생존과 지속가능경영을 위한 핵심 요인이 되는 이유는 무엇인가? | 기업의 사회적 책임 경영에 대한 요구는 UN, OECD, WTO, ICC 등 다양한 국제기구에서 나타나듯 기업의 사회적 책임을 규범화하고 있는 추세이지만 법적으로 구속력은 없다. 그러나 ISO 26000, 유엔부패방지협약 등과 같은 인증제도나 조약 및 국제투명성기구(TI)와 세계경제포럼 (WEF)의 부패지수를 통해 기업의 참여를 유도하고 평가 시도가 증가함에 따라 기업의 사회적 책임은 기업의 생존과 지속가능경영을 위한 핵심 요인이 되고 있다. |
A. McWilliams & D. Siegel. (2001). Corporate Social Responsibility: A Theory of the Firm Perspective. Academy of Management Review, 26(1), 117-127.
Y. C. Lee. & S. S. Lee. (2008). Corporate Social Responsibility, Innovation Capability, and Organizational Performance: A Structural Approach. Social Enterprise Studies, 1(1), 93-117.
S. U. Kim. (2015). The Impact of Corporate Social Responsibility on Company-Consumer Identification, Corporate Image, Trust, Attitude and Purchase Intention, Unpublished doctor's thesis. Dong-Eui University, Busan.
E. J. Jr. Stendardi. (1992). Corporate Philanthropy; The Redefinition of Enlightened Self-Interest. Social Science Journal, 29(1), 21-30.
S. B. Hong. K. S. Kang. J. S. Lee & B. Y. Huh. (2012). The effects on corporate image, brand image and purchase intention of Service companies' social responsibility. Tourism Studies, 27(3), 453-473.
M. Y. Park, H. R. Lee, & J. M. Kim. (2011). Effects of Corporate Social Responsibility on company-consumer identification, Consumer's Attitude and Repurchase Intention -Focusing on National Coffee Franchise-. Tourism Studies, 26(5), 239-260.
T. J. Brown & P. A. Dacin. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68-85.
C. B. Bhattacharya & S. Sen. (2004). Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives. California Management Review, 47(1), 9-24.
M. R. Forehand & S. Grier. (2003). When is Honesty the Best Polity? The Effect of stated Company Intent on Consumer Skepticism. Journal of Consumer Psychology, 13(3), 349-356, 2003.
S. Pivato, N. Misani, & A. Tencati. (2008). The Impact of Corporate Social Responsibility on Consumer Trust: the Case of Organic Food. Business Ethics: A European Review, 17(1), 3-12.
V. Swaen & R. Chumpitaz. (2008). Impact of Corporate Social Responsibility on Consumer Trust. Recherche et Applications en Marketing(English Edition), 23(4), 7-33.
A. J. S. Stanaland, M. O. Lwin, & P. E. Murphy. (2011). Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility, Journal of Business Ethics, 102, 53.
H. J. Lee & J. C. Park. (2009). The Effects of Corporate Social Responsibility Activities on Product and Corporate Evaluation: The Mediating Role of Trust, Korea Marketing Review, 24(1), 231-250.
H. S. Jung & H. H. Yoon. (2014). The Role of Corporate Associations in Customers' Trust Loyaltalty, Revisit, and Switching Intention to a Foodservice Company: Focused on Corporate Ability and Corporate Social Responsibility Associations. Culinary science and hospitality research, 14(2), 138-152.
P. M. Doney & J. P. Cannon. (1997). An examination of the nature of trust in buyer-seller relationships. Jouranl of Marketing, 61, 35-61.
D. M. Rousseau, S. B. Sitkin, R. S. Burt & C. Camerer. (1998). Not So Different after All: A Cross-Discipline View of Trust. Academy of Management Review, 23, 393-404.
D. Mele. (2001). Loyalty in business: Subversive doctrine or real need? Business Ethics Quarterly, 11-26.
A. Everard & D. F. Galletta. (2006). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 55-95.
E. Garbarino & M. S. Johnson. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationship. Journal of Marketing, 63(April), 70-87.
H. T. Keh & Y. Xie. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management 38(7), 732-742.
J. S. Lee & J. M. Son. (2015). The Structural Relationship between CSR, Trust, Customer Loyalty, and Purchase Intention as Perceived by Consumer: Mediating Roles of Trust, Consumption Culture Studies, 18(3), 67-84.
W. T. Tucher. (1964), The Development of Brand Loyalty. Journal of Marketing Research, 1(Aug), 32-35.
C. K. Ahn. (2008). Relationships among Brand Equity, Brand Loyalty, and Purchase Intention of Sports Shoes, The Korean Society of Sports Science, 17(3), 487-496.
D. K. Kim, Y. B. Kim, & K. R. Chang. (2014). The Impact of Experiences at Sports Brand Flagship Store on Brand Equity and Purchase Intention. Korean Journal of Sport Management, 19(2), 1-15
H. John. (1999). Net gain: Expanding markets through virtual communities, Journal of interactive Marketing, 13(1), 55-66.
W. W. Moe & P. S. Fader. (2000). Capturing Evolving Visit Behavior in Clickstream Data, Working paper, The Wharton School, University of Pennsylvania.
R. E. Anderson & S. S. Srinivasan. (2003). E Satisfaction and e-Loyalty: a contingency framework, Psychology Marketing, 20(2), 123-138.
A. B. Carroll. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 34(4), 39-48.
A. Dahlsrud. (2008). How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13.
R. H. Moorman. (1991). Relationship between Organizational Justice and Organizational Citizenship Behaviors: Do Faimess Perceptions Influence Employee Citizenship? Journal of Applied Psychology, 76(6), 845-855
S. J. Newell & R. E. Goldsmith. (2001). The development of a scale to measure perceived corporate credibility, Journal of Business Research, 52, 235-247.
T. J. Gerpott, W. Rams, & A. Schindler. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market, Telecommunications Policy 25(4), 249-269.
M. M. G. Salmones, A. H. Crespo & I. R. Bosque. (2005). Influence of Corporate Social Responsibility on Loyalty and Valuation of Services, Journal of Business Ethics, 61(4), 369-385.
F. James, Engel, Roger Blackwell & W. Paul. (1990). Miniard, Consumer Behavior, 6th ed. (Chicago: The Dryden Press).
E. H. Creyer & W. T. Ross. (1997). The influence of firm behaviour on purchase intention: do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421-433.
M. E. Drumright. (1996). Company Advertising with a Social Dimension: the Role of Noneconomic Criteria. Journal of Marketing, 60(3), 71-87.
J. F. Jr. Hair, W. C. Black, B. J. Babin, R. E. Anderson & R. L. Tatham. (2006). Multivariate data analysis. 6th ed. New Jersey: Prentice Hall.
C. Fornell & D. F. Larcker. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
J. C. Nunnally. (1978). Psychometric theory, 2nd ed, New York: Mcgraw-Hill.
W. W. Chin. (1998). The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Methodology for business and management. Modern methods for business research (295-336). Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers.
S. T. Park. K. H. Kim. & Li. G. (2013). The Effects of Social Media Utilization on Country Image and Purchase Intention. Journal of Digital Convergence, 11(3), 127-138.
G. Li. & S. T. Park. (2012). A Study on the Effect of Social Media on Country Image and Purchasing Intention: Focused on Chinese Consumers. Journal of Digital Convergence, 10(4), 119-128.
K. G. Joreskog & D. Sorbom. (1993). LISREL 8 [Computer software]. Chicago, IL: Scientific Software International, Inc.
S. T. Park. T. U. Kim. & K. H. Kim. (2012). A Study on Factors Influencing the Intention of Playing On-line Games. Journal of Digital Convergence, 10(8), 53-61.
S. T. Park. H. C. Lee. T. U. Kim. & S. M. Choi. (2012). A Study on Factors Influencing Attachment of Gamers to MMORPG On-line Games. Journal of Digital Convergence, 10(2), 109-119.
R. H. Hoyle. (1995). Structural equation modeling: Concepts, issues, and applications. Thousand Oaks, CA: Sage.
Y. K. Kim. S. T. Park. & S. J. Lee. (2008). A Study on e- Learning Contents Quality. Journal of Digital Convergence, 6(2), 135-143.
J. J. Sierra & S. S. McQuitty. (2005), Service providers and customers: Social exchange theory and service loyalty. Journal of Services marketing, 19(6), 392-400.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.