참고문헌 (72)

1. Aaker, D. A. (1996), Building Strong Brands, New York, NY: The Free Press. 

2. Aaker, D. A. (1991), Managing Brand Equity, New York, NY: The Free Press. 

3. Ajzen, I. and M. Fishbein (1980), Understanding Attitude and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice Hall. 

4. Akaka, M. A. and D. L. Alden (2010), "Global Brand Positioning and Perceptions: International Advertising and Global Consumer Culture", International Journal of Advertising, 29(1), 37-56. 

   상세보기

5. Alba, J. W. and J. W. Hutchinson (1987), "Dimensions of Consumer Expertise", Journal of Consumer Research, 13(March), 411-454. 

   상세보기

6. Alden, D. L., J. B. Steenkamp and R. Batra (1999), "Brand Positioning through Advertising in Asia, North America and Europe: The Role of Global Consumer Culture", Journal of Marketing, 63(1), 75-87. 

   상세보기

7. Amine, L., M. Chao and M. Arnold (2005), "Exploring the Practical Effects of Country of Origin, Animosity, and Price-Quality Issues: Two Case Studies of Taiwan and Acer in China", Journal of International Marketing, 23(3), 227-239. 

8. Arnould, E. and C. J. Thomson (2005), "Consumer Culture Theory (CCT): Twenty Years of Research", Journal of Consumer Research, 31(1), 868-892. 

   상세보기

9. Arnould, E. and C. J. Thomson (2018), Consumer Culture Theory: A Short History of a Young Subdiscipline (or the Tale of the Rebellious Offspring), Oxford, UK: Oxford Handbook of Consumption. 

10. Bartikowski, B. and M. Cleveland (2017), "'Seeing Is Being': Consumer Culture and the Positioning of Premium Cars in China", Journal of Business Research, 77, 195-202. 

    상세보기

11. Batra, R. (1995), "The Why, When, and How of Global Branding". In S. Sanjay (Ed.), Brand Equity and the Marketing Mix: Creating Customer Value (Conference Proceeding Report), Cambridge, MA: Marketing Science Institute, 95-111. 

12. Batra, R., V. Ramaswamy, D. L. Alden, J. B. Steenkamp and S. Ramachander (2000), "Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries", Journal of Consumer Psychology, 9(2), 83-95. 

    상세보기

13. Baughn, C. C. and A. Yaprak (1996), "Economic Nationalism: Conceptual and Empirical Development", Political Psychology, 17(4), 759-778. 

    상세보기

14. Beardon, W. O. and M. J. Etzel (1982), "Reference Group Influence on Product and Brand Purchase Decisions", Journal of Consumer Research, 9(2), 183-194. 

    상세보기

15. Booth, K. (1979), Strategy and Ethnocentrism, New York, NY: Holmes & Meier. 

16. Chang, S. J., A. V. Witteloostuijn and L. Eden (2010), "From the Editors: Common Method Variance in International Business Research", Journal of International Business Studies, 41, 178-184. 

    상세보기

17. Cowley, E. and A. Mitchell (2003), "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information", Journal of Consumer Research, 30(December), 443-454. 

    상세보기

18. Dawar, N. and P. Parker (1994), "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Brand Quality", Journal of Marketing, 58(April), 81-95. 

19. Duhan, D., S. Johnson, J. Wilcox and G. Harrell (1997), "Influences on Consumer Use of Word-of-Mouth Recommendation Sources", Journal of the Academy of Marketing Science, 25(4), 283-295. 

    상세보기

20. Engel, J., R. Blackwell and P. Miniard (1986), Consumer Behavior, New York, NY: The Dryden Press. 

21. Erdem, T., J. Swait and A. Valenzuela (2006), "Brand as Signals: A Cross-country Validation Study", Journal of Marketing, 70(1), 34-49. 

    상세보기

22. Fishbein, M. and I. Ajzen (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley. 

23. Fornell, C. D. and F. Larcker (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Errors", Journal of Marketing Research, 18(February), 39-50. 

    상세보기

24. Friedman, J. (1990) "Being in the World: Globalization and Localization", Theory, Culture and Society, 7, 311-328. 

    상세보기

25. Gammoh, B., A. C. Koh and S. C. Okoroafo (2011), "Consumer Culture Brand Positioning Strategies: An Experimental Investigation", Journal of Product & Brand Management, 20(1), 48-57. 

    상세보기

26. Geiger-Oneto, S., B. D. Gelb, D. Walker and J. D. Hess (2013), ""Buying Status" by Choosing or Rejecting Luxury Brands and their Counterfeits", Journal of the Academy of Marketing Sciences, 41(3), 357-372. 

    상세보기

27. Goldsmith, R., D. Kim, L. Flynn and W. Kim (2005), "Price Sensitivity and Innovativeness for Fashion among Korean Consumers", Journal of Social Psychology, 145(5), 501-508. 

    상세보기

28. Guo, X. (2013), "Living in a Global World: Influence of Consumer Global Orientation on Attitudes Toward Global Brands from Developed Versus Emerging Countries", Journal of International Marketing, 21(1), 1-22. 

    상세보기

29. Hassan, S. S. and L. P. Katsanis (1994), "Global Market Segmentation Strategies and Trends". In S. S. Hassan and E. Kaynak (Eds.), Globalization of Consumer Markets: Structures and Strategies, New York, NY: International Business Press, 47-62. 

30. Hofstede, G. (1998), "Attitudes, Values and Organizational Culture: Disentangling the Concepts", Organization Studies, 19(3), 477-493. 

    상세보기

31. Huang, Y. (2016), "Global Consumer Culture Positioning (GCCP): Reviews and Conceptual Framework", Journal of International Business Research, 15(1), 56-62. 

32. Hung, K., F. Gu and D. Tse (2005), "Improving Media Decisions in China: A Targetability and Cost-Benefit Analysis", Journal of Advertising, 34(1), 49-63. 

    상세보기

33. Jeong, I. and E. Kim (2011), "An Empirical Study of Branding Strategy in International Market", International Business Review, 15(1), 99-123. 

    

34. Jeong, I. and S. Xiao (2008), "Consumer Attitude toward Global Brands: The Perspective of Chinese Consumers", International Business Review, 12(1), 1-28. 

    상세보기

35. Johnson E. J. and J. E. Russon (1984), "Product Familiarity and Learning New Information", Journal of Consumer Research, 11(June), 542-550. 

    상세보기

36. Jun, S., Y. Jeong, J. W. Gentry and Y. J. Hyun (2017), "The moderating effect of self-esteem on consumer responses to global positioning in advertising", International Journal of Advertising, 36(2), 272-292. 

    상세보기

37. Jung, S. and W. L. Yuan (2013), "A Study on the Consumer Ethnocentrism Animosity and Product Judgment Effect on Foreign Products Purchase Intention: A Comparative Study between Korean and Japanese Electronic Products in China", International Commerce and Information Review, 15(1), 185-206. 

    원문보기 상세보기

38. Kapferer, J. N. (1997), Strategic Brand Management (2nd ed.), London: Kogan Page. 

39. Katsikeas, C., D. Skarmeas and D. C. Bello (2009), "Developing Successful Trust-based International Exchange Relationships", Journal of International Business Studies, 40, 132-155. 

    상세보기

40. Keller, K. L. (1998), Strategic Brand Management, Upper Saddle River, NJ: Prentice-Hall. 

41. Kim, J., C. Mun and Y. Kim (2012), "A Study on Cultural Characteristic Differences and Brand Attitude of Chinese Consumers", Journal of International Area Studies, 16(3), 181-207. 

42. Lee, C. and T. Kim (2011), "The Effect of Global Consumer Culture Positioning in TV Advertising on Product Evaluation and Attitude toward Advertising", International Management Study, 22(4), 25-51. 

43. Lee, C. (2002), "Usage and Characteristics of Global Consumer Culture Positioning in TV Ads", Journal of Consumer Study, 13(4), 149-167. 

44. Lee, C. and R. Green (1991), "A Cross-cultural Test of the Fishbein Behavioral Intention Model", Journal of International Business, 22(2), 289-305. 

    상세보기

45. Lee, S., M. Kotabe, A. Yoon and K. Kwon (2013), "Export Strategies and Performance of Small and Medium-sized Enterprises: Evidence from Korean Manufacturing SMEs", Journal of Korea Trade, 17(1), 1-24. 

    상세보기

46. Liu, Y., W. Tao and W. H. S. Tsai (2017), "Global versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism", International Journal of Strategic Communication, 11(4), 344-360. 

    상세보기

47. MacKenzie, S. B. and R. J. Lutz (1989), "An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Prestesting Context", Journal of Marketing, 53(April), 48-65. 

    상세보기

48. Michell, A. and J. C. Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude", Journal of Marketing Research, 18(August), 318-332. 

    상세보기

49. Moore, J. (1993), "Building Brands Across Markets: Cultural Differences in Brand Relationships With the European Community". In D. A. Aakeer and A. L. Biel (Eds.), Brand Equity and Advertising: Advertising's Role in Building Strong Brands, Hillsdale, NJ: Lawrence Erlbaum Associates. 

50. Nelson, M. and H. J. Paek (2007), "A Content Analysis of Advertising in a Global Magazine across Seven Countries: Implications for Global Advertising Strategies", International Marketing Review, 24(1), 64-86. 

    상세보기

51. Nijssen, E. J. and S. P. Douglas (2011), "Consumer World-mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning", Journal of International Marketing, 19(3), 113-133. 

    상세보기

52. Oliver, R. L. and W. O. Bearden (1985) "Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt", Journal of Consumer Research, 12(3), 324-340. 

    상세보기

53. Pae, J. H., S. Samiee and S. Tai (2000), "Global Advertising Strategy: The Moderating Role of Brand Familiarity and Execution Style", International Marketing Review, 19, 176-189. 

    상세보기

54. Podsakoff, P. M., S. B. MacKenzie, J. Y. Lee and N. Podsakoff (2003), "Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies", Journal of Applied Psychology, 88(5), 879-903. 

    상세보기

55. Rao, A. and W. A. Sieben (1992), "The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined", Journal of Consumer Research, 19(2), 256-270. 

    상세보기

56. Rhee, J. H. and S. Kim (2014), "Brand Positioning and Global Competitiveness: The Case of Hyundai Motor India", International Management Study, 25(1), 59-87. 

57. Roth, M. (1995), "The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies", Journal of Marketing Research, 32(2), 163-175. 

    상세보기

58. Shimp, T. and S. Sharma (1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE", Journal of Marketing Research, 24, 290-288. 

    상세보기

59. Shimp, T., A. Terence and K. Alican (1984) "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, 11(3), 795-809. 

    상세보기

60. Shocker, A. D., R. Srivastava and R. W. Ruekert (1994) "Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue", Journal of Marketing Research, 31(2), 149-158. 

    상세보기

61. Sichtmann, C., V. Davvetas and A. Diamantopoulos (2018), "The Relational Value of Perceived Brand Globalness and Localness", Journal of Business Research, 104, 597-613. https://doi.org/10.1016/j.jbusres.2018. 10.025 

    상세보기

62. Steenkamp, J. B. (2019), "Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions", Journal of International Marketing, 27(1), 1-19. 

    상세보기

63. Steenkamp, J. B., R. Batra and D. Alden (2003), "How Perceived Brand Globalness Creates Brand Value", Journal of International Business Studies, 34(1), 53-65. 

    상세보기

64. Suh, Y. and J. B. Kim (2001), "The Role of Country Image in Developing Global Brands", Journal of Korea Trade, 5(1), 45-66. 

    상세보기

65. Taylor, C. R. and S. Okazaki (2015), "Do Global Brands Use Similar Executional Styles "Across Cultures? A Comparison of U. S. and Japanese Television Advertising", Journal of Advertising, 44(3), 276-288. 

    상세보기

66. Tharp, M. and J. Jeong (2001), "The Global Network Communications Agency", Journal of International Marketing, 9(4), 111-131. 

    상세보기

67. Tifferet, S. and R. Herstein (2010), "The Effect of Individualism on Private Brand Perception: A Cross-cultural Investigation", Journal of Consumer Marketing, 27(4), 313-323. 

    상세보기

68. Westjohn, S. A., N. Singh and P. Magnusson (2012), "Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective", Journal of International Marketing, 20(1), 58-73. 

    상세보기

69. Xiaoling, G., M. Heinberg and S. Zou (2019), "Enhancing Consumer Attitude toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect", Journal of International Marketing, 27(3), 79-97. 

    상세보기

70. Zambuni, R. (1983), "Developing Brands Across Borders", Journal of Brand Management, 1(1), 22-29. 

    상세보기

71. Zhou, L., L. Teng and P. Poon (2008), "Susceptibility to a Global Consumer Culture: A Three-dimensional Scale", Psychology and Marketing, 25(4), 336-351. 

    상세보기

72. Zhou, N. and R. Belk (2004), "Chinese Consumer Readings of Global and Local Advertising Appeals", Journal of Advertising, 33(3), 63-76. 

    상세보기