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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.20 no.9, 2019년, pp.279 - 289
박은옥 (경남과학기술대학교 유통학과) , 신재익 (경남과학기술대학교 유통학과) , 박민영 (경상대학교 산업경영학과)
This study is conducted to provide marketing implications for the growing pet-related market by identifying the impact of attachment to pets on the purchasing attributes of pet goods and the relationship between the purchasing attributes, satisfaction, and behavioral intention.The survey was conduct...
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