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우즈베키스탄 유학생들의 의복 구매행동에 관한 연구(II) -패션 라이프스타일을 중심으로-
A Study on Clothing Purchasing Behavior of the Uzbekistan Students Staying in Korea(II): Focus on the Fashion Lifestyle 원문보기

패션비즈니스 = Fashion business, v.23 no.5, 2019년, pp.67 - 80  

이옥희 (순천대학교 패션디자인학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected fr...

주제어

#우즈벡 유학생   #한류   #패션 라이프스타일   #구매의도  

표/그림 (5)

AI 본문요약
AI-Helper 아이콘 AI-Helper

* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.

문제 정의

  • 제1보에서는 우리나라와 다양한 측면에서 교류가 활발히 진행되고 있는 우즈베키스탄 소비자 시장을 목표로 먼저 한국 패션기업이 현지 시장 진출을 위해 중요한 소비자집단인 유학생들의 의복 착용실태와 한국 패션제품 구매의도에 미치는 영향요인을 살펴보았다. 우즈벡 유학생들은 패션제품을 로드샵과 인터넷에서 주로 구매하고 패션제품 구매 횟수는 년 간 9개 이상으로 구매빈도가 높았으며 바지, 셔츠, 자켓, 점퍼, 원피스, 스커트 등 다양하게 구매하고 있었다.
본문요약 정보가 도움이 되었나요?

참고문헌 (40)

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