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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.22 no.6, 2020년, pp.716 - 726
백정현 (전남대학교 생활과학연구소) , 배수정 (전남대학교 의류학과)
This study presents methods and alternative examples for fashion brands to effectively use video-based communication channels to form brand identity that analyzes the definition, status and type of YouTube channel fashion films as well as enables the ability to derive brand identity characteristics....
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