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구찌(Gucci)의 트랜스미디어 스토리텔링 전략 -Z세대를 중심으로-
Transmedia Storytelling Strategy of Gucci -Targeting Generation Z- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.6, 2020년, pp.1087 - 1106  

김미경 (성균관대학교 의상학과) ,  임은혁 (성균관대학교 의상학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In t...

주제어

#구찌   #트랜스미디어   #패션 미디어   #스토리텔링   #미디어 콘텐츠  

참고문헌 (55)

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