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D2C(Direct-to-Consumer) 기반 루이비통 모바일 앱에 나타난 뉴 럭셔리(New Luxury) 특성
Characteristics of New Luxury in Louis Vuitton's D2C-Based Mobile Application 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.5, 2021년, pp.741 - 757  

김미경 (성균관대학교 디자인대학원) ,  임은혁 (성균관대학교 의상학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new lu...

주제어

#뉴 럭셔리   #직접 판매   #디지털 트랜스포메이션   #모바일 네이티브 앱   #루이비통  

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