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NTIS 바로가기Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.6, 2020년, pp.117 - 139
옥성환 (Department of MIS, Dongguk University-Seoul Campus) , 황경태 (Department of MIS, Dongguk University-Seoul Campus)
This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for t...
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