$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

인터넷전문은행의 가입 영향 요인에 관한 연구 : 케이뱅크은행 사례를 중심으로
A Research on the Factors Influencing the Participation of Internet-Only Banks : Focusing on the Case of K Bank 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.6, 2020년, pp.117 - 139  

옥성환 (Department of MIS, Dongguk University-Seoul Campus) ,  황경태 (Department of MIS, Dongguk University-Seoul Campus)

Abstract AI-Helper 아이콘AI-Helper

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for t...

주제어

표/그림 (11)

참고문헌 (41)

  1. Belk, R. W., "Situational variables and consumer behavior", Journal of Consumer Research, Vol. 2, No. 3, 1975, pp. 157-164. 

  2. Chevalier, J. A. and Mayzlin, D., "The effect of word of mouth on sales : Online book reviews", Journal of Marketing Research, Vol. 43, No. 3, 2006, pp. 345-354. 

  3. Choi, J.-Y. and Hong, I.-Y., "Empirical Study on the Role of Personal and Social Influencing Factors as Prerequisites for Acceptance of Smartphone-Based Mobile Banking Service", Information Policy, Vol. 21, No. 3, 2014, pp. 102-127. 

  4. Chun, S. Y., "Digital Financial Marketing Strategy in the Banking Industry : KB Smartphone Deposit Product Case", Korea Business Review, Vol. 19, No. 1, 2015, pp. 205-226. 

  5. Colicev, A., Malshe, A., Pauwels, K., and O'Connor, P., "Improving consumer mindset metrics and shareholder value through social media : The different roles of owned and earned media", Journal of Marketing, Vol. 82, No. 1, 2018, pp. 37-56. 

  6. Collier, J. E., Moore, R. S., Horky, A., and Moore, M., "Why the little things matter : exploring situational influences on customers' self-service decisions", Journal of Business Research, Vol. 68, 2015, pp. 703-710. 

  7. Danaher, B., Smith, M. D., Telang, R., and Chen, S., "The effect of graduated response anti­piracy laws on music sales : evidence from an event study in France", The Journal of Industrial Economics, Vol. 62, No. 3, 2014, pp, 541-553. 

  8. Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-340. 

  9. Dekimpe, M. G. and Hanssens, D. M., "The persistence of marketing effects on sales", Marketing Science, Vol. 14, No. 1, 1995, pp, 1-21. 

  10. Dickey, D. A. and Fuller, W. A., "Distribution of the Estimators for Autoregressive Time Series with a Unit Root", Journal of the American Statistical Association, Vol. 74, No. 366a, 1979, pp. 427-431. 

  11. Ernst and Young, "2019 Fintech Introduction Index", 2020. 

  12. Financial Supervisory Service, "Financial Statistical Information System", 2016. 

  13. Granger, C. W., Newbold, P., and Econom, J., "Spurious Regressions in Econometrics, A Companion to Theoretical Econometrics", Blackwell, Oxford, 2001, pp. 557-561. 

  14. Hand, C., Riley, F. D. O., Harris, P., Singh, J., and Rettie, R., "Online grocery shopping : the influence of situational factors", European Journal of Marketing, Vol. 43, No. 9/10, 2009, pp. 1205-1219. 

  15. Heo, J.-O. and Kim, Y.-J., "A Study on the Structural Relationship between Promotional Factors and Relationship Sentiment Influencing Financial Product Selection", Journal of The Korean Data Analysis Society, Vol. 16, No. 4, 2014, pp, 2065-2080. 

  16. Hu, N., Liu, L., and Zhang, J. J., "Do online review affect product sales? The role of reviewer characteristics and temporal effects", Inf. Technol. Manage., Vol. 9, 2008, pp. 201-214. 

  17. KFTC, "Status and Prospect of Internet Banks", 2006. 

  18. Kim, D.-H., "Price prediction of land market using VAR model", Journal of the Korean Real Estate Association, Vol. 33, 2015, pp. 411-430. 

  19. Kim, H.-J. and Na, J.-Y., "Factors Affecting the Acceptance and Resistance of Internet Banking Specialized Banks : Focused on Non-Inmates", Consumer Studies, Vol. 29, No. 4, 2018, pp. 97-117. 

  20. Kim, J. K., "An Empirical Study on the Relationship between Stock Price, Interest Rate, Inflation, and House Price Using the VAR Model", Distribution Science Research, Vol. 11, No. 10, 2013, pp. 63-72. 

  21. Kim, S.-H. and Park, D.-G., "A Study on the Acceptance Factors of Financial Consumers in Internet Banks", Industrial Economic Research, Vol. 30, No. 2, 2017, pp. 589-622. 

  22. Korea Investment and Securities, "Internet Bank A to Z", 2017. 

  23. KPMG, "2019 Global Fintech Enterprises 100", 2020. 

  24. Kroenung, J. and Eckhardt, A., "The attitude cube-A three-dimensional model of situational factors in IS adoption and their impact on the attitude-behavior relationship", Information and Management, Vol. 52, No. 6, 2015, pp. 611-627. 

  25. Lee, I., Kim, J., and Kim, J., "Use Contexts for the Mobile Internet : A Longitudinal Study Monitoring Actual Use of Mobile Internet Services", International Journal of Human-Computer Interaction, Vol. 18, No. 3, 2005, pp. 269-292. 

  26. Lee, J.-W. and Park, C., "A Study on Site Characteristics and Inflow Factors Affecting Word Volume of Small Online Shopping Malls", Internet Electronic Commerce, Vol. 19, No. 1, 2019, pp. 39-63. 

  27. Lee, S. H., Song, H. M., and Jeon, H. S., "The Influence of Promotion Types on Purchase Intention of Private Banking Products: Focusing on the Mediating Effect of Loyalty and Favor", Journal of the Korean Management Association, Vol. 31, No. 3, 2018, pp. 531-556. 

  28. Lee, Y. J., Lee, S. H., and Lee, J. S., "KB Kookmin Card's marketing activities and use of big data", Korea Business Review, Vol. 18, No. 1, 2014, pp. 145-176. 

  29. Mallat, N., "Exploring consumer adoption of mobile payments-A qualitative study", The Journal of Strategic Information Systems, Vol. 16, No. 4, 2007, pp. 413-432. 

  30. MBN News, "FSC, Policy for Digitalization and Financial Innovation", 2020. 

  31. Moon, C.-S. and Shin, Y.-H., "The Effects of Technology Readiness and Situational Effects on Attitude and Intention to Use Self-Service Technology", Journal of the Korean Society for Simulation, Vol. 25, No. 2, 2016, pp. 93-100. 

  32. Ok, S. H. and Hwang, K. T., "A Study on the Development Plan of Korean Internet Bank", Digital Convergence, Vol. 15, No. 12, 2017, pp. 111-126. 

  33. Pauwels, K., Currim, I., Dekimpe, M. G., Hanssens, D. M., Mizik, N., Ghysels, E., and Naik, P., "Modeling marketing dynamics by time series econometrics", Marketing Letters, Vol. 15, No. 4, 2004, pp. 167-183. 

  34. Press Release of the Financial Services Commission, Approved for banking by K-Bank Bank Co., Ltd., 2015. 12. 

  35. Samsung Securities, "The future of domestic finance through the introduction of specialized Internet banks", 2015. 

  36. Seo, B. H., Lee, S. J., and Lee, Y. S., "A Case Analysis and Implications of Overseas Internet Banks", KIF Financial Report, 2016. 

  37. Shin, S.-H., Su, S.-Y., and Park, C., "A Study on E-mail Marketing Performance : Focusing on Campaigns for Credit Card Customers", Information Systems Review, Vol. 11, No. 1, 2009, pp. 49-67. 

  38. Sims, C. A., "Macroeconomics and Reality", Econometrica : Journal of the Econometric Society, Vol. 48, No. 1, 1980, pp. 1-48. 

  39. Statistics Korea, "Online Shopping Trends in 2019", 2019. 

  40. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology : Toward a unified view", MIS Quarterly, Vol. 27, No. 3, 2003, pp. 425-478. 

  41. Woori Finance Research Institute, "Weekly Financial Economy Trend", 2014. 

관련 콘텐츠

오픈액세스(OA) 유형

BRONZE

출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로