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[국내논문] 원산지효과에 대한 문화심리적 변인의 역할에 관한 연구
A Study on the Role of Cultural-Psychological Variables in the Country-of-Origin Effect 원문보기

Asia-Pacific journal of business = 아태비즈니스연구, v.11 no.3, 2020년, pp.291 - 306  

윤성준 (경기대학교 경영학과)

Abstract AI-Helper 아이콘AI-Helper

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consume...

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참고문헌 (45)

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