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NTIS 바로가기한국전자거래학회지 = The Journal of Society for e-Business Studies, v.25 no.1, 2020년, pp.65 - 82
김종윤 (Graduate School of Service Management & Engineering, Inha University) , 김철수 (Department of Business Administration, Inha University)
Start-ups often use crowdfunding platforms such as Wadiz to get financing from corporate investors and general public. These platforms include functions to increase participant activity through the number of comments, interest and online word-of-mouth. This study aims to elucidate how these function...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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펀딩 진행방식은 어떻게 나눌 수 있는가? | 펀딩 진행방식은 크게 All or Nothing 방식과 Keep it All 방식으로 나눌 수 있다. All or Nothing 방식은 모집기간 내에 목표금액이 채워지지 않으면 자금수요자는 돈을 전혀 받을 수 없고 참여자에게 돈을 모두 돌려주는 방식 이다. | |
크라우드펀딩은 주로 누가 무엇을 위해 활용하는가? | 크라우드펀딩은 소셜 네트워크 서비스를 이용해 소규모 후원이나 투자 등을 목적으로 온라인 플랫폼을 통해 불특정 다수의 사람으로부터 자금을 모으는 행위를 일컫는다[14]. 일반적으로 창의적인 아이디어나 사업계획을 갖고 있는 기업가 또는 개인이 중개업체를 통해 온라인으로 아이디어나 사업계획을 제시하여 이에 공감하는 다수의 소액투자자로부터 자금을 조달하는 방식을 의미하며[16], 주로 초기 창업기 업, 아이디어 보유자, 문화예술인, 사회사업가 등이 주로 자금 확보를 위해 활용한다. 최초의 크라우드펀딩은 2005년 영국의 조파 닷컴(www. | |
크라우드펀딩란 무엇인가? | 크라우드펀딩은 자금수요자가 온라인상에서 전문중개 플랫폼(Platform)을 통해 자금조달 목적으로 자신의 사업아이템을 홍보하여 불특정 다수로부터 자금을 조달받는 행위이다. 특히 투자형 크라우드펀딩의 경우, 자금수요자는 자금조달 수단으로 활용하고, 자금공급자는 낮은 이자에 따른 투자수익 확대를 목적으로 활용하고 있어 빠른 성장세를 보이고있다. |
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