크라우드펀딩을 위한 패션제품 창업교육과정 개발 (제I보) -와디즈(Wadiz) 보상형 크라우드펀딩을 중심으로- Development of Fashion Product Entrepreneurship Education Process for Crowdfunding (Part I) -Focusing on Wadiz Rewards-based Crowdfunding-원문보기
This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for ...
This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for the regular class development, and the presentation of a visual plan to show the whole process. An entrepreneurship education process is developed in 13 steps: research on crowdfunding market, prototype plan, prototype production, story development, visual contents development, rewards development, project evaluation, public schedule & service setting, period setting & start funding, community management (Q&A), funding ends & deposit, complete manufacturing & start delivering, and the final information disclosure & open the next project plan. This research is intended to investigate rewards-based crowdfunding as a new paradigm of entrepreneurship and apply entrepreneurship education in fashion product development. However, it is limited to studying the Wadiz crowdfunding platform in Korea. Therefore, we propose a case study on various crowdfunding platforms in Korea, a case study on entrepreneurial curriculum application, and a follow-up study on the possibility of entry into an overseas crowdfunding platform.
This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for the regular class development, and the presentation of a visual plan to show the whole process. An entrepreneurship education process is developed in 13 steps: research on crowdfunding market, prototype plan, prototype production, story development, visual contents development, rewards development, project evaluation, public schedule & service setting, period setting & start funding, community management (Q&A), funding ends & deposit, complete manufacturing & start delivering, and the final information disclosure & open the next project plan. This research is intended to investigate rewards-based crowdfunding as a new paradigm of entrepreneurship and apply entrepreneurship education in fashion product development. However, it is limited to studying the Wadiz crowdfunding platform in Korea. Therefore, we propose a case study on various crowdfunding platforms in Korea, a case study on entrepreneurial curriculum application, and a follow-up study on the possibility of entry into an overseas crowdfunding platform.
크라우드펀딩은 자금이 필요한 개인이나 기업이 인터넷 기반 플랫폼을 통해 불특정 다수의 대중으로부터 투자를 유치하는 것이다. 크라우드펀딩은 자금조달이 가장 중요한 목표이므로, 자금을 기준으로 크라우드펀딩을 구성하는 주체를 자금수요자, 자금공급자, 자금수요자와 자금공급자를 온라인으로 연결하여 투자가 이루어지게 하는 중개플랫폼으로 나눌 수 있다. 자금수요자는 사업을 진행하기 위한 자금이 필요하므로 특정 프로젝트를 기획하여 인터넷상의 플랫폼을 통해 상세한 정보를 게시하고 스스로를 홍보하여 자금을 조달하려고 한다는 점에서 프로젝트 개설자라고 할 수 있다.
크라우드펀딩이란?
크라우드펀딩은 자금이 필요한 개인이나 기업이 인터넷 기반 플랫폼을 통해 불특정 다수의 대중으로부터 투자를 유치하는 것이다. 크라우드펀딩은 자금조달이 가장 중요한 목표이므로, 자금을 기준으로 크라우드펀딩을 구성하는 주체를 자금수요자, 자금공급자, 자금수요자와 자금공급자를 온라인으로 연결하여 투자가 이루어지게 하는 중개플랫폼으로 나눌 수 있다.
보상형 크라우드펀딩은 무엇으로 인해 재고위험이 낮은가?
보상형 크라우드펀딩은 선주문 후제작 방식이므로, 대량생산 전 단계의 완벽한 시제품만 준비할 수 있다면, 얼마든지 보상형 펀딩을 진행할 수 있다는 장점을 가진다. 미리 생산해 놓을 필요가 없으므로 재고위험이 낮다. 따라서 창의적인 제품이나 서비스를 사업화하기 위한 초기 투자비용을 최소화할 수 있다.
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