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소기업 CEO의 역경지수가 고객지향성에 미치는 영향: 기업가지향성의 매개역할
The Effect of Adversity Quotient of Small business CEOs on Customer Orientation: Mediating Effect of Entrepreneurial Orientation 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.15 no.3, 2020년, pp.103 - 119  

구웅모 (동국대학교 기술창업학과)

초록
AI-Helper 아이콘AI-Helper

본 연구는 소기업 CEO를 대상으로 기업의 성과에 영향을 미치는 창업기업가의 내적역량인 역경지수, 기업가지향성, 고객지향성간의 관계를 분석함으로서 이론적, 실무적 시사점을 도출하고자 하였다. 기존의 국내 선행연구들처럼 내적역량을 기업성과에 대한 단일 차원의 함수관계로 분석하는데서 벗어나서, 창업기업가의 내적역량들 사이의 관계를 설명하려고 하였다. 역경지수를 독립변수, 기업가지향성을 매개변수, 고객지향성을 종속변수로 설정하여 실증분석을 하였다. 분석결과는 첫째, 역경지수의 하위요소인 통제력과 주인의식은 기업가지향성과 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 기업가지향성은 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 역경지수의 주인의식만이 기업가지향성의 매개를 통해 고객지향성에 정(+)의 영향을 미치는 것으로 나타났다. 즉, 창업가의 주인의식은 기업가지향성을 통해 고객지향성에 영향을 미치는 것으로 밝혀졌다. 한편, 역경지수의 하위요소인 지속성은 기업가지향성과 고객지향성에 유의한 영향을 미치지 않는 것으로 나타났다. 이는 급변하는 뉴노멀 시대에서 창업가의 지속성은 더 이상 기업가지향성과 고객지향성에 큰 영향을 미치지 못하는 것을 의미한다. 본 연구는 창업기업가의 역량 중에서 우선 개발해야하는 역량이 무엇이고 함께 개발되어야하는 성향이 무엇인지에 대한 시사점을 준다. 나아가 정책적으로 창업지원 프로그램 설계 및 투자자의 투자기준의 가이드라인 설계 시 도움이 될 수 있을 것이다.

Abstract AI-Helper 아이콘AI-Helper

This study aimed to derive theoretical and practical implications by analyzing the relationship between adversity quotient, entrepreneurial orientation, and customer orientation, which are the internal competency of start-up entrepreneurs affecting the performance of a small business CEO. As in prev...

주제어

질의응답

핵심어 질문 논문에서 추출한 답변
뉴노멀 시대의 특징은 무엇인가? 바야흐로 뉴노멀(New Normal) 시대에 접어들었다. 경제가 지속적 성장하던 시대가 가고 초저성장 시대로 변화하면서 저소득, 고위험을 야기하고 그로인해 현대인들은 역경의 시대를 살아가고 있다. 뉴노멀 시대에 전 세계는 높은 실업률과 소득 불균형의 문제가 일어나고 있다(박용호, 2017). 이러한 불확실한 경영환경속에서 개인과 현대 기업들은 과도한 경쟁상황에 빠지게 되었다.
창업정책이 국제적으로 펼쳐진 배경은?? 이러한 불확실한 경영환경속에서 개인과 현대 기업들은 과도한 경쟁상황에 빠지게 되었다. 기업은 생존과 지속적인 성장을 위하여 조직 구성원에게 혁신, 진취, 개선 등의 다양한 활동을 끊임없이 요구하며, 개인 또한 장기적 취업난 때문에 과도한 경쟁을 하고 있다. 이러한 문제점으로 인해 최근 창업은 취업의 대안으로 생각되어지고 있다(노규성·강현직, 2012).
자본주의 경제의 발전과 성장을 위해 필요한 것은? Schumpeter(1982)는 자본주의 경제의 발전과 성장을 위해 기업가(Entrepeneur)의 “창조적 파괴”가 필연적이라고 하였으며 기업가정신(Entrepreneruship)을 통해 발현된다고 하였다. 이는 자본주의 경제를 구성하고 있는 개인과 기업들의 성과는 기업가의 특질 및 역량에 따라 다르게 나타난다는 것을 의미한다.
질의응답 정보가 도움이 되었나요?

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