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NTIS 바로가기경영과 정보연구 = Management & information systems review, v.39 no.1, 2020년, pp.93 - 114
Platform is considered as an alternative strategy to the traditional linear pipeline based business. Moreover, in the 4th industrial revolution period, efficiency driven pipeline business model needs to be changed to platform business. We have such success stories about platform as Apple, Google, Am...
Back, Y. (2018), "The Effect of the Service Quality of Dog Flatform Service on the Satisfaction Level and Purchase Intention: Focused on the Moderating Effect of User's Personal Characteristics", JPR, 36(6), 129-144.
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Chang, J., Kim, H., Suh, Y., Kim, K., & Hyun, J. (2017), "A Study on Integrated Tourism Platform for supporting Smart Tourism", JTIR, 37(3), 39-45.
Cho, Y., Choi, W., & Suh, J. (2018), "Developing an online platform for solving information asymmetry in solar photovoltaic business", J. Internet Electronic Commerce Research, 18(5), 251-268.
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Choi, S., Lee, D., Kim, W., & Kang, J. (2017), "An Empirical Study on Successful Crowdfunding", APJBVE, 12(2), 53-63.
Choi, M. & Noh, M. (2019), "A Study on the Antecedents Affecting Trust Perception of Real Estate O2O Service App", JMMR, 24(1), 1-27.
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Hahn, J., Moon, J., Choi, J., Choi, J., and Kim, J. (2013), "Open Collaboration Platform Design to Enable Emergent Collective Intelligence: Case Study of Open Source Software Development", EJIT, 12(1), 19-32.
Han, J. (2019), "Platform Business and Value Creation: Using Public Open Data", Knowledge Management Review, 20(1), 155-174.
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Jang, K. & Oh, J. (2013), "A Study on Platform Strategies of Korean First Mobile Instant Messenger KakaoTalk", APJBVE, 8(4), 49-56.
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Jung, D. Park, S. & Kim, B. (2015), "Organizing knowledge ecosystems: The influence of organizational capabilities of platform leaders on multi-firm collaborations for knowledge creation", Knowledge Management Research, 16(2), 1-27.
Jung, K, Sung, C. (2017), "A Study on the Business Model of a Platform Company using Platform Business Model Map : Case Study on Youtube, Kakao, and edupang", JKES, 2017, 12(2), 57-75.
Jung D., Park, S., & Kim, B. (2015), "Organizing knowledge ecosystems: The influence of organizational capabilities of platform leaders on multi-firm collaborations for knowledge creation", Knowledge Management Review, 16(2), 1-27.
Kang, H., Chang, S. & Song, J. (2013), "Competition for Platform Leadership: The Smartphone War between Samsung Electronics and Apple", KBR, 17(1), 161-200.
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Kim, S. & Chae, M. (2014), "The Study on Evaluation Model & Investment Intentions of Online Communities", Korean Journal of Business Administration, 27(10), 1711-1731.
Kim, S. & Kim, M. (2019), "The Impact of Online Open Market Platform Trust on Seller Trust, Transaction Satisfaction, and Intention to Use-Focus on Trust Transference", Journal of Korea Service Management Society, 20(5), 211-223.
Kim, S., Park, P., & Yang, S. (2017), "Influencing Factors on Users' Resistance to the Mobile Easy Payment Services : Focusing on the Case of KakaoPay Users", JITS, 16(2), 139-156.
Kim, Y. & Kim, M. (2013), "A Study on the Two Sided Market of Mobile Service Platform: Focused on the KaKaoTalk Cases", J. Internet Electronic Commerce Research, 13(4), 147-173.
Kim, S. & Kim, Y. (2019), "An Empirical Study on Users' Intention to Use Insurtech Digital Insurance Platform Service", Korean Management Review, 48(4), 997-1043.
Kim, Y. & Park Y. (2015), "A Study on the Supplementary Service Adoption of Platform", KMSR, 32(4), 209-236.
Kim, J., Yoon, S., & Kim, M. (2016), "A study on the success factors of the two sided market of mobile service platform: Qualitative Comparative analysis", Journal of Internet Electronic Commerce Research, 14(4), 101-128.
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Kim, W., Park, K, & Oh, J. (2019), "A Study for Establishing Business Model of Korean Medical Tourism Cloud Platform : Focusing Expert Group in Depth Interview", Journal of Internet Electronic Commerce Research, 19(1), 331-352.
Ko, E., Chun, E., Song, S., & Kim, K. (2013), "Which content types increase participation in fashion social platforms?", Journal of Global Scholars of Marketing Science, 23(3), 297-313.
Lee, J. (2018), "The Study on the Consumption Value Orientation of Attitudes and Behavioral Intentions on Platform Business", The Academy of Customer Satisfaction Management, 20(3), 49-67.
Lee, Y. & Ko, Y. (2018), "A Lifelog Common Data Reference Model for the Healthcare Ecosystem", Knowledge Management Research, 19(4), 149-170.
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Lee, J. & Lee, S. (2018), "The Case Study on the Improvement Direction of'Ideamaru' -Online Platform for Idea Commercialization -based on the Analyses of Usage Intention", JKES, 13(3), 119-139.
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Lee, B. & Shim, S. (2012), "A Study on the Supplementary Service Adoption of Platform", JITS, 11(2), 19-47.
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Oh, C. (2014), "Understanding the Role of Platform Types and Anticipated Regret in Smartphone Switching Intention", J. Internet Electronic Commerce Research, 14(2), 1-20.
Park, D. & Kim, D. (2017), "A Study on Comparative Analysis of the Consumer Characteristics and Strategic Direction by Platform of Reservation Site: Focusing on Consumer's Motivations on Attitude", BER, 32(6), 321-343.
Park, J. & Hwang, K. (2017), "A Study on the Effects of Adoption and Application of Platform Strategy for Social Ventures in Early Stage of Start-up: A Case Study of JUMP!", APJBVE, 12(4), 134-144.
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Pyo, J. & Kim, I. (2014), "The Affecting Factors on the Usage of Smart Phone Application : The Case of Kakao Talk", Journal of Internet Electronic Commerce Research, 14(3), 127-149.
Qu, M., Kim, J, & Choi, S. (2017), "The Effects of Multidimensional Customer Trust on Purchase and eWOM Intentions in Social Commerce based on WeChat in China", APJIS, 27(2), 77-98.
Rha, J. (2019), "Mobile Platform of a Social Venture for Providing Remote Psychological Help Service: A Atommerce Case", Journal of Korea Service Management Society, 20(4), 125-144.
Roh, T. (2013), "The Business Consulting Case Study of Startup Social Enterprise for Donation Network Platform", Korean Management Consulting Review, 13(4), 409-427.
Suh, C. & Park J. (2013), "Strengthen Competitiveness of Service Industry based on the Two-sided Market Theory", Journal of Korea Service Management Society, 14(3), 157-180.
Suh, H. Kim, J., Kim, Y., Moon, N., & Kim, H. (2019), "Service Model Development for Art Education Platform", JIS, 28(3), 227-247.
Sung, H. (2017), "A Study on the Possibility of Business as Mission through Crowd Funding", LMR, 15(2), 45-64.
Van Alstyne, M., Parket, G., & Choudary, S. (2016), "Pipelines, Platforms, and the New Rules of Strategy", Harvard Business Review, 94(4), 54-62.
Yang, Y. & Kim, M. (2016), "Effective Mentoring Platform Alternative to lead a Successful Startup: In the Center of Hanbat Innopolis Campus Program", APJBVE, 11(6), 143-152.
Yang, Y. & Kyung, S. (2019), "An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China", APJB, 10(1), 73-86.
Yoo, E. & Kim, B. (2018), "Authing Service of Platform: Tradeoff between Information Security and Convenience", ISR, 20(1), 137-158.
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