최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.2, 2020년, pp.255 - 272
홍희숙 (제주대학교 패션의류학과) , 순위 (서울대학교 의류학과) , 이승은
This exploratory study investigated Chinese consumers' perceived usefulness and risks of fashion apps and identified reasons for continuance and discontinuance intentions. This study conducted focus group interviews with a convenience sample of 13 Chinese students majoring in fashion in Korea. Based...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
앱(app)이란 무엇인가? | 앱(app)은 응용프로그램이란 뜻을 갖는 애플리케이션(application)의 약자이며 어플(apple)이라고도 불린다. 앱은 스마트폰에서 다운로드 받을 수 있는 특별한 소프트웨어 프로그램을 의미하며(Bowerman & DeLorme, 2014), 구동되는 구체적인 디바이스(smart phone, PDA, iPAD)나 제공되는 기능들(정보검색, 오락, 판매촉진 등)에 근거해 다양하게 정의된다(Y.-C. | |
중국 소비자들의 모바일 앱 이용행동이 미국과 차이를 보일 수 있는 이유는 무엇인가? | 중국 소비자는 문화적 가치를 포함한 여러 측면에서 다른 국가의 소비자들과 다르다. 예컨대, 중국인들은 다른 나라 사람들보다 집단주의 가치가 높고 불확실성에 대한 회피가 미국인들보다 낮다(Hofstede, 2001). 중국 소비자들의 모바일 앱 이용행동은 중국 의 독특한 문화적 맥락으로 인해 다른 국가의 소비자들과 차이를 보일 수 있다. | |
앱(app)의 어원은 어떻게 되는가? | 앱(app)은 응용프로그램이란 뜻을 갖는 애플리케이션(application)의 약자이며 어플(apple)이라고도 불린다. 앱은 스마트폰에서 다운로드 받을 수 있는 특별한 소프트웨어 프로그램을 의미하며(Bowerman & DeLorme, 2014), 구동되는 구체적인 디바이스(smart phone, PDA, iPAD)나 제공되는 기능들(정보검색, 오락, 판매촉진 등)에 근거해 다양하게 정의된다(Y. |
Ao, M. (2018, March 20). China's app store market is fragmented, but business is still booming. AppLovin. Retrieved from https://blog.applovin.com/china-android-app-store-fragmentation/
Asia Distribution and Retail. (2018, August). Understanding Chinese millennial's apparel shopping behavior and attitudes - Survey findings. Fung Business Intelligence. Retrieved from https://www.fbicgroup.com/sites/default/files/ChineseMillennial_2018.pdf
Assarut, R., & Eiamkanchanalai, S. (2015). Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption. Market-Trziste, 27(1), 21-41.
Bauer, R. A. (1960). Consumer behavior as risk taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world (pp. 389-398). Chicago, IL: American Marketing Association.
Bernard, Z. (2018, August 24). 'It's a recipe for dominance that should drive fear into Silicon Valley': Here's why experts say China has an edge over the US when it comes to making money from smartphone users. Business Insider. Retrieved from https://www.businessinsider.com/why-china-mobile-appsmarket-is-ahead-of-us-experts-2018-8
Biggs, C., Chande, A., Matthews, E., Mercier, P., Wang, A., & Zou, L. (2017, May 4). What China reveals about the future of shopping. BCG. Retried from https://www.bcg.com/publications/2017/retail-globalization-china-reveals-future-shopping.aspx
Borak, M. (2018, January 31). Data shows 2017 was the year of e-commerce apps: report. TechNode. Retrieved from https://technode.com/2018/01/31/2017-e-commerce-apps/
Bowerman, K., & DeLorme, D. E. (2014). Boaters' perceptions of a mobile app for a marine conservation social marketing campaign. Social Marketing Quarterly, 20(1), 47-65. doi:10.1177/1524500413515448
Chang, A. (2019, October 10). The ultimate guide to succeeding in the Chinese app market. AppInChina. Retrieved from https://www.appinchina.co/blog/the-ultimate-guide-to-succeeding-in-the-chinese-app-market/
China was the largest app market in the world for time spent in apps in 2017. (2018, February 5). App Annie. Retrieved from https://www.appannie.com/en/insights/market-data/china-app-economy-2017/
Choi, Y., & Kim, M. (2011). An analysis of the fashion brand application. Journal of Fashion Business, 15(5), 129-143. doi: 10.12940/jfb.2011.15.5.129
Choi, Y.-j., & Lee, M.-a. (2016). Effects of characteristics of social commerce on purchase intention-Moderating effects of perceived risk and price sensitivity of mobile application users-. Journal of the Korean Society of Clothing and Textiles, 40(3), 574-589. doi:10.5850/JKSCT.2016.40.3.574
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018). Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology. Computers in Human Behavior, 86, 109-128. doi:10.1016/j.chb.2018.04.017
Clement, J. (2019, August 30). Countries with the highest number of mobile app downloads from 2016 to 2018. Statista. Retrieved from https://www.statista.com/statistics/249264/countries-ranked-by-number-of-holiday-app-downloads/
Cox, D. F., & Rich, S. U. (1964). Perceived risk and consumer decision-making: The case of telephone shopping. Journal of Marketing Research, 1(4), 32-39. doi:10.2307/3150375
CIW Team. (2018, July 5). How many mobile apps in China? Over 4 million.... China Internet Watch. Retrieved from https://www.chinainternetwatch.com/25530/mobile-apps-apr-2018/
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. doi: 10.1287/mnsc.35.8.982
Dholakia, U. M. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35(11/12), 1340-1362. doi:10.1108/EUM0000000006479
Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: a perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451-474. doi:10.1016/S1071-5819(03)00111-3
Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business Research, 56(11), 867-875. doi:10.1016/S0148-2963(01)00273-9
Heo, Y. J., Bae, Y. Y., Gang, J. H., U, S. H., Han, S. J., & Kim, E. Y. (2016). Effects of search motives and content usage of mobile fashion applications on purchase intentions. Journal of Human Ecology, 20(1), 97-106.
Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations (2nd ed.). Thousand Oaks, CA: Sage Publications.
Hubert, M., Blut, M., Brock, C., Backhaus, C., & Eberhardt, T. (2017). Acceptance of smartphone-based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context. Psychology & Marketing, 34(2), 175-194. doi:10.1002/mar.20982
Jang, N. K. (2012). The use of application as a mobile fashion tool. Journal of the Korean Society of Fashion Design, 12(4), 29-43.
Jang, S.-H. (2011). A study on the process of advertising acceptance and the advertising strategies of fashion brand applications according to the characteristics of smartphone users (Unpublished doctoral dissertation). Sookmyung Women's University, Seoul.
Jung, S. R. (2017, June 9). 중국인이 가장 많이 사용하는 모바일 앱 TOP 20 [Top 20 mobile apps most used by Chinese people]. Platum. Retried from https://platum.kr/archives/82534
Kang, D., Kim, J., & Lee, K.-M. (2017). Implementation of userspecific virtual coordinator apps. Journal of Digital Contents Society, 18(5), 821-829. doi:10.9728/dcs.2017.18.5.821
Kannan, P. K., Chang, A.-M., & Whinston, A. B. (2001). Wireless commerce: marketing issues and possibilities. Proceedings of the 34th Annual Hawaii International Conference on System Sciences, USA. doi:10.1109/HICSS.2001.927209
Kho, j.-m., & Lee, j.-h. (2015). Information architecture design for fashion coordination app based on the men's needs of fashion information. Journal of Korea Design Forum, 47, 17-30. doi:10.21326/ksdt.2015..47.002
Kim, S.-Y. (2011). A study on model of fashion application, 'Style By Me' (Unpublished doctoral dissertation). Sungshin Women's University, Seoul.
Kim, Y. (2016). A study on development of application focused personalized fashion coordination (Unpublished master's thesis). Kookmin University, Seoul.
Kim, Y.-C. (2011). A study on effect of mobile properties, IT properties and involvement on satisfaction of smartphone application: Focused on fashion application. The e-Business Studies, 12(2), 49-77. doi:10.15719/geba.12.2.201106.49
Lee, M.-J., & Lee, K.-H. (2013). Mobile shopping motives and fashion application acceptance. The Journal of Digital Policy & Management, 11(1), 153-163. doi:10.14400/JDPM.2013.11.1.153
Lee, T. Y. (2011, May 25). 모바일 마케팅의 차별화 포인트 [Differentiation point of mobile marketing]. LG Business Insight. Retrieved from http://www.lgeri.com/uploadFiles/ko/pdf/man/LGBI1146-26_20110523091835.pdf
Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42, 133-146. doi:10.1016/j.jretconser.2018.01.017
Nayebi, M., Farrahi, H., & Ruhe, G. (2016). Analysis of marketed versus not-marketed mobile app releases. Proceedings of the 4th International Workshop on Release Engineering (RELENG 2016), USA, 1-4. doi:10.1145/2993274.2993281
Parker, C. J., & Wang, H. (2016). Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement. Journal of Fashion Marketing and Management, 20(4), 487-506. doi:10.1108/jfmm-02-2016-0015
Peppers, D., & Rogers, M. (1993) The one to one future: Building relationships one customer at a time. New York, NY: Doubleday.
Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188. doi:10.2307/3150856
Roselius, T. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35(1), 56-61. doi:0.2307/1250565
Sun, J., & Chi, T. (2018). Key factors influencing the adoption of apparel mobile commerce: an empirical study of Chinese consumers. The Journal of The Textile Institute, 109(6), 785-797. doi:10.1080/00405000.2017.1371828
Tseng, T. H., & Lee, C. T. (2018). Facilitation of consumer loyalty toward branded applications: The dual-route perspective. Telematics and Informatics, 35(5), 1297-1309. doi:10.1016/j.tele.2018.03.002
Vesanen, J. (2007). What is personalization? A conceptual framework. European Journal of Marketing, 41(5/6), 409-418. doi: 10.1108/03090560710737534
Wu, J.-H., & Wang, S.-C. (2005). What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model. Information & Management, 42(5), 719-729. doi: 10.1016/j.im.2004.07.001
You, J. M., Kweon, S. A., & Kim, E. Y. (2015). Effect of clothing shopping orientation and perceived risks on repurchase intention in mobile shopping among girls' highschool students. Journal of Human Ecology, 19(2), 91-106.
Zikmund, W. G., & Scott, J. E. (1977). An investigation of the role of product characteristics in risk perception. Review of Business and Economic Research, 13(1), 19-34.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.