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소비자의 이타주의적 가치관과 자기중심적 가치관이 사회적 책임의식과 윤리적 패션제품에 대한 프리미엄 가격 지불의도에 미치는 영향
Effects of Consumers' Altruistic and Egocentric Values on Social Responsibility and Willingness-to-pay a Price Premium for Ethical Fashion Products 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.22 no.5, 2020년, pp.570 - 583  

최영현 (한양대학교 의류학과) ,  안가영 (한양대학교 의류학과) ,  김은혜 (한양대학교 의류학과) ,  이규혜 (한양대학교 의류학과 휴먼테크융합전공)

Abstract AI-Helper 아이콘AI-Helper

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer...

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