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모바일 패션 앱의 지각된 유용성과 위험 및 행동의도 -중국인 유학생 초점집단 면접 조사-
Perceived Usefulness and Risks and Behavioral Intentions of Mobile Fashion Apps -Focus Group Interviews with Chinese Students Studying in Korea- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.2, 2020년, pp.255 - 272  

홍희숙 (제주대학교 패션의류학과) ,  순위 (서울대학교 의류학과) ,  이승은

Abstract ▼ AI-Helper 아이콘AI-Helper

This exploratory study investigated Chinese consumers' perceived usefulness and risks of fashion apps and identified reasons for continuance and discontinuance intentions. This study conducted focus group interviews with a convenience sample of 13 Chinese students majoring in fashion in Korea. Based...

주제어

#모바일   #패션 앱   #중국 소비자   #지각된 유용성   #지각된 위험  

질의응답

핵심어 질문 논문에서 추출한 답변
앱(app)이란 무엇인가? 앱(app)은 응용프로그램이란 뜻을 갖는 애플리케이션(application)의 약자이며 어플(apple)이라고도 불린다. 앱은 스마트폰에서 다운로드 받을 수 있는 특별한 소프트웨어 프로그램을 의미하며(Bowerman & DeLorme, 2014), 구동되는 구체적인 디바이스(smart phone, PDA, iPAD)나 제공되는 기능들(정보검색, 오락, 판매촉진 등)에 근거해 다양하게 정의된다(Y.-C.
중국 소비자들의 모바일 앱 이용행동이 미국과 차이를 보일 수 있는 이유는 무엇인가? 중국 소비자는 문화적 가치를 포함한 여러 측면에서 다른 국가의 소비자들과 다르다. 예컨대, 중국인들은 다른 나라 사람들보다 집단주의 가치가 높고 불확실성에 대한 회피가 미국인들보다 낮다(Hofstede, 2001). 중국 소비자들의 모바일 앱 이용행동은 중국 의 독특한 문화적 맥락으로 인해 다른 국가의 소비자들과 차이를 보일 수 있다.
앱(app)의 어원은 어떻게 되는가? 앱(app)은 응용프로그램이란 뜻을 갖는 애플리케이션(application)의 약자이며 어플(apple)이라고도 불린다. 앱은 스마트폰에서 다운로드 받을 수 있는 특별한 소프트웨어 프로그램을 의미하며(Bowerman & DeLorme, 2014), 구동되는 구체적인 디바이스(smart phone, PDA, iPAD)나 제공되는 기능들(정보검색, 오락, 판매촉진 등)에 근거해 다양하게 정의된다(Y.
질의응답 정보가 도움이 되었나요?

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