[논문]Transition of Corporate Designers' Perception for Social Impact Management

Park, Junsang; Nam, Wonsuk

doi:10.17703/ijact.2020.8.3.28

Transition of Corporate Designers' Perception for Social Impact Management 원문보기

The International journal of advanced culture technology, v.8 no.3, 2020년, pp.28 - 37

Park, Junsang (Dept. of Product Innovation, Graduate School of Techno Design, Kookmin Univ.) , Nam, Wonsuk (Dept. of Industrial Design, Kookmin Univ.)

Abstract ▼ AI-Helper

This is an era in which companies should realize sustainable management through business models that propose social values beyond financial benefits and solve social problems. Accordingly, the role of corporate designers should be extended to social value propositions and materializations, including corporate profit-seeking. Among the members and organizations of the company, design organization and designers have strengths in terms of humanities and creativity compared to other organizations and members. We should actively seek opportunities for corporate designers to find the context of connecting businesses and society on their own, actively seek opportunities to integrate them with corporate design, expand the role of corporate designers through creative ideas, and actively pursue sustainable and wide social career development that encompasses both inside and outside of the company. To this end, we suggested three transitions of thougths to change the perception of fixed and straight-line forms of enterprise organization, enterprise design approach and product development process so far to present useful insights through case studies, how enterprise designers can accommodate social impact through new communication and access.

주제어

표/그림 (9)

그림 Figure 1. CSV; coexistence of social value and financial value (Impact Business Review, 2011)
그림 Figure 2. B-corp certified TOMS (https://finfeed.com, Jan. 2019)
그림 Figure 3. The Practice of the Social Impact of Tesla Motors (https://news.abs-cbn.com, Feb. 2019)
그림 Figure 4. Warby Parker's Social Impact Management (https://visionspring.org)
그림 Figure 5. Victor Papanek and Can Radio (https://www.disegnodaily.com, Jun. 2013)
그림 Figure 6. Waka water with Arturo Vittori (http://www.arturovittori.com)
그림 Figure 7. Product design from the 'platform' perspective within the enterprise
그림 Figure 8. Understanding for diverse production relationships within organization
그림 Figure 9. Serial Thinking vs. Spiral Thinking

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문제 정의

In order for efforts to ponder what values companies are looking at society and to consider at what value can be redefined as an economic platform to pay off, I think it is very important to have a strategy that broadly implements the value impact experience of in-house designers, the expansion of autonomous creative opportunities, and internalization of members of the Outward Mindset. What society will a company dream of? This study contains a valid view in that the starting point that can give meaning to the perspective (economic) of a company looking at social value can find the possibility as a creative contribution activity of in-house designers effective for internalization.”
Through the examples of companies and designers, this researcher wanted to derive relevant insights through a qualitative approach. We have derived how companies approach social values from a management perspective and how designers approach social values, and summarized keywords that combine the two.

참고문헌 (11)

Michael E. Porter, "Creating Shared Value", Harvard Business Review, pp. 66, January-February 2011.
Kim Jung-tae (MYSC), "Creating Shared Value (CSV) and Corporate Social Innovation", Korea Chamber of Commerce and Industry, Sustainable Management Issue Brief, 2015.
Michael E. Porter, "Creating Shared Value", Harvard Business Review, pp. 67-72, January-February 2011.
Justin Ware, "TOMS clinches pivotal B Corporation Certification", @finfeed, https://finfeed.com/features/toms-clinches-pivotal-b-corporation, January 25 2019.
ABS-CBN News, Agence France-Presse, https://news.abs-cbn.com/business. February 01 2019.
Lee Hyun-joo, Kim Chul-min, "Warby Parker, the No.1 Innovator in the US., beating Apple and Google", CLO, http://clomag.co.kr/article/1133, April 27 2015.
Vera Sacchetti, "Beyond the Tin Can Radio", Disegno No.3, https://www.disegnodaily.com/magazine/beyond-the-tin-can-radio, June 13 2013.
The Internet Homepage, Warka Water Inc., http://warkawater.org.
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Peter Drucker, Innovation and Entrepreneurship, Elsevier, pp. 258, 2007.
Muneaki Masuda, Intellectual Capitalism, Lee Jung-hwan, Minumsa, pp. 75-76, 2015.

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