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NTIS 바로가기The International journal of advanced culture technology, v.8 no.3, 2020년, pp.38 - 44
Kim, Jeong-Hee (Dept. of History & Visual Image Content, SunMoon Univ.)
Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researchin...
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