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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.11, 2021년, pp.543 - 552
김응준 (성균관대학교 제약산업학과) , 이상원 (성균관대학교 약학대학)
Marketing-Sales-Interface(MSI) capabilities are known to have a positive impact on sales performance as pharmaceutical salespersons's ability to more effectively communicate their knowledge and experience in the market with internal resources in the organization. This study was conducted to analyze ...
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