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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.7 no.4, 2021년, pp.659 - 665
천카카 (부경대학교 신문방송학과) , 김정규 (부경대학교 신문방송학과)
Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and t...
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