[논문]중소기업의 전략적 지향성이 정보기술역량과 기업성과에 미치는 영향

양희종; 장길상

doi:10.17703/jcct.2021.7.4.693

[국내논문] 중소기업의 전략적 지향성이 정보기술역량과 기업성과에 미치는 영향
Effect of Strategic Orientation on Information Technology Competency and Corporate Performance in Small and Medium-Sized Enterprises(SMEs) 원문보기

Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.7 no.4, 2021년, pp.693 - 704

양희종 (주식회사 아이티엔제이, 울산대학교) , 장길상 (울산대학교 경영정보학과, KAIST 경영정보공학)

초록
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본 연구는 중소기업에 종사하는 조직구성원을 대상으로 전략적 지향성이 정보기술역량과 기업성과에 미치는 영향을 실증적으로 검증하였다. 본 연구에서 제안된 연구모형에서는 전략적 지향성이 기업성과에 영향을 미치며, 이 과정에서 정보기술역량이 매개변수로 사용되었다. 본 연구를 위해서 울산광역시에 소재한 중소 제조업체에 근무하고 있는 조직구성원을 대상으로 설문조사를 하였다. 총 320부의 설문지를 배포하여 277부가 본 연구에 사용되었다. 수집된 자료는 SPSS 24.0을 사용하여 통계분석 하였다. 연구결과는 다음과 같다: 첫째, 전략적 지향성의 고객지향성, 시장지향성, 그리고 기술지향성은 정보기술역량의 정보기술지식과 정보기술운영에 모두 정(+)의 영향을 미치고, 정보기술역량의 정보기술기반에 대해서는 전략적 지향성의 고객지향성과 기술지향성만이 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 전략적 지향성의 고객지향성과 기술지향성이 기업성과에 정(+)의 영향을 미치는 것으로 나타났으나, 시장지향성은 영향을 미치지 않는 것으로 나타났다. 셋째, 정보기술역량의 정보기술지식, 정보기술운영, 그리고 정보기술기반 모두 기업성과에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 전략적 지향성과 기업성과 간에 정보기술역량의 매개효과를 검증한 결과, 정보기술역량의 하위요인인 정보기술지식, 정보기술운영, 그리고 정보기술기반 모두는 전략적 지향성의 하위요인인 고객지향성 및 기술지향성과 기업성과 간에 부분매개 작용을 하는 것으로 나타났다. 이러한 연구결과는 오늘날의 제4차 산업혁명시대에서 대기업과 공급체인 상에 있는 중소기업들의 경쟁우위 및 성과 향상을 위하여 고객지향 및 기술지향 경영전략을 수립하여야 하며, 이를 실행할 수 있도록 정보기술지식, 정보기술운영, 그리고 정보기술기반 등의 정보기술역량을 강화하여야 함을 시사해 주고 있다.

Abstract ▼ AI-Helper

This study empirically verified the effect of strategic orientation on information technology(IT) competency and corporate performance for organizational members engaged in small and medium-sized enterprises (SMEs). In the research model proposed in this study, strategic orientation affects corporate performance, and IT competency is used as a mediating variable in this process. For this study, a survey was conducted on organizational members working in small and medium-sized manufacturers located in Ulsan Metropolitan City. A total of 320 questionnaires were distributed, and 277 copies were used in this study. The collected data were statistically analyzed using SPSS 24.0. The research results are as follows: First, customer orientation, market orientation, and technology orientation of strategic orientation were found to have a positive (+) effect on both information technology knowledge and information technology operation of IT competency. And it was found that both customer orientation and technology orientation of strategic orientation only affects the information technology infrastructure of IT competency. Second, it was found that customer orientation and technology orientation of strategic orientation had a positive (+) effect on corporate performance, but market orientation had no effect on corporate performance. Third, it was found that information technology knowledge, information technology operation, and information technology infrastructure of IT competency had a positive (+) effect on corporate performance. Fourth, as a result of examining the mediating effect of information technology competency between strategic orientation and corporate performance, information technology knowledge, information technology operation, and information technology infrastructure of IT capability were found to have a partial mediating effect between customer orientation and technology orientation of strategic orientation and corporate performance. These research results suggest that in today's fourth industrial revolution era, customer-oriented and technology-oriented management strategies should be established to improve the competitive advantage and performance of small and medium-sized enterprises(SMEs) in the supply chain with large enterprises, and at the same time information technology capabilities such as information technology knowledge, information technology operation, and information technology infrastructure should be strengthened.

Keyword

표/그림 (11)

그림 그림 1. 연구모형 Figure 1. Research model
표 표 1. 독립변수, 매개변수, 종속변수의 신뢰성 및 타당성 분석 Table 1. Reliability and validity analysis of independent variables, mediating variables, and dependent variables
표 표 2. 기술통계 및 상관관계 Table 2. Descriptive statistics and correlation
표 표 3. 가설1-1의 회귀분석 결과 Table 3. Results of regression analysis of Hypothesis 1-1
표 표 4. 가설1-2의 회귀분석 결과 Table 4. Results of regression analysis of Hypothesis 1-2
표 표 5. 가설1-3의 회귀분석 결과 Table 5. Results of regression analysis of Hypothesis 1-3
표 표 6. 가설2의 회귀분석 결과 Table 6. Results of regression analysis of Hypothesis 2
표 표 7. 가설3의 회귀분석 결과 Table 7. Results of regression analysis of Hypothesis 3
표 표 8. 가설 4-1에 대한 회귀분석 결과 Table 8. Results of regression analysis of Hypothesis 4-1
표 표 9. 가설 4-2에 대한 회귀분석 결과 Table 9. Results of regression analysis of Hypothesis 4-2
표 표 10. 가설 4-3에 대한 회귀분석 결과 Table 10. Results of regression analysis of Hypothesis 4-3

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