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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.11, 2021년, pp.445 - 456
한기향 (건국대학교 패션디자인학과)
The purpose of this study is to identify the importance of variables affecting women's golf wear sales with macroeconomic variables and consumer selling prices that affect consumers' purchasing behavior, and to propose a price strategy to increase sales of golf wear. Data of domestic women's golf we...
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