$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

대기업의 사회적 책임활동이 협력회사 구성원의 신뢰와 관계몰입에 미치는 영향
The Effect of Large Company's Corporate Social Responsibility on the Trust and Relationship Commitment of Supplier Company's Workers 원문보기

디지털융복합연구 = Journal of digital convergence, v.18 no.7, 2020년, pp.201 - 213  

이양수 (SK에너지) ,  김병성 (울산대학교 경영학과) ,  김해룡 (울산대학교 경영학부)

초록
AI-Helper 아이콘AI-Helper

본 연구의 목적은 대기업의 사회적 책임활동이 협력회사 구성원들의 대기업에 대한 신뢰와 관계몰입에 미치는 영향을 살펴보는데 있다. 본 연구는 최근 사회적 관심이 대두되고 있는 안전·환경 분야를 포함하였으며, 기업의 중요한 이해관계자의 하나인 협력회사 구성원의 인식과 태도에 초점을 맞추고 있다. 독립변수인 사회적 책임활동의 하위변수로 경제적, 법적, 윤리적, 안전·환경의 4가지 하위변수로 구성하였으며, 신뢰를 매개변수로 협력업체 구성원의 관계몰입을 종속변수로 구성하였다. 실증분석을 위해 'S'기업의 협력회사 구성원 186명을 대상으로 자료를 수집하였다. 수집된 데이터에 가설적 관계를 검증하기 위해 SPSS 21.0과 AMOS 21.0을 활용하여 분석되었다. 본 연구의 결과는 다음과 같다. 첫째, 사회적 책임활동은 신뢰와 관계몰입에 영향을 미치며, 신뢰는 관계몰입에 정(+)의 영향을 미치는 것으로 나타났다. 사회적 책임활동과 관계몰입간의 관계에서, 신뢰는 완전매개 역할을 하는 것으로 나타났다. 이러한 연구 결과를 바탕으로 이론과 실무 측면에서 시사점이 논의되었고 한계점이 지적되었으며. 미래 연구를 위한 일부 연구방향들도 제안되었다.

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study is to examine the effects of large company's corporate social responsibility(CSR) on trust and relationship commitment of partner companies' members. This study is different from previous studies with respect to inclusion of safety/environment responsibility as one of CSR c...

주제어

표/그림 (8)

질의응답

핵심어 질문 논문에서 추출한 답변
신뢰 관계의 대상의 구분은 어떻게 이루어지는가?? 라 정의될 수 있다[26]. 신뢰 관계의 대상은 제품, 서비스 에 대한 신뢰, 조직 신뢰, 거래 상대방에 대한 신뢰로 구
신뢰의 정의는? 신뢰는 상대방에 대한 성실함과 정직함에 대한 믿음
기업의 사회적 책임활동 영역은 어떻게 변했는가? 구인가에 대한 문제이다[23]. 과거에는 사회 전반에 대한 일반적인 책임으로 인식되어 왔으나[16,18], 최근에는 기 업과 관련된 직·간접적인 이해관계자를 그 대상으로 하 는 시각이 우세하다. 사회적 책임활동과 관련된 이론들
질의응답 정보가 도움이 되었나요?

참고문헌 (71)

  1. J. W. Lim, & J. C, Park. (2016). The effect of corporate social responsibility activities on corporate image: The mediating effect of trust, reciprocity, and perceived value. Korea Nonprofit Research, 15(1), 23-42. 

  2. R. V. Aguilera, D. E. Rupp, C. A. Williams & J. Ganapathi. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836-863. 

  3. D. E. Rupp, J. Ganapathi, R. V.Aguilera & C. A. Williams. (2006). Employee reactions to corporate social responsibility: An organizational justice framework. Journal of Organizational Behavior, 27, 537-543. 

  4. C. J. Kim & J. H. Cho. (2011). The effect of ethical management on job attitudes of corporate members. Industrial Economic Research, 24(5), 2953-2975. 

  5. K. H. Han & G. W. Lee. (2013). Profit persistence and corporate value according to corporate social responsibility activities. Corporate Management Research 20(6), 251-272. 

  6. N. G. Kim & D. H. Yoon. (2011). The effect of corporate social responsibility activities on job-related attitudes. Corporate management review.2(2), 67-87. 

  7. H. R. Kim & H. T. Lee. (2010). Suitability of CSR activities and association of CSR: focusing on identification of employees. Business Administration Research, 39(4), 881-905. 

  8. D. Y. Yoon. (2011). The impact of the perception of sustainability management on the job attitude of employees. Human Resource Management Research, 18(3), 179-201 

  9. S. J. Lee & J. G. Yoon. (2011). The Janus effect of corporate social responsibility activities. Business Administration Research, 40(4), 919-954. 

  10. H. W. Park & J. h. Han. (2011). A study on the effects of corporate social responsibility activities on organizational commitment and organizational citizenship behavior. Organization and Personnel Management Research, 35(3), 115-140. 

  11. T. J. Brown & P. A. Dacin. (1997). The Company and consumer Product Response. Journal of Marketing, 61(January), 68-84. 

  12. X. Luo & C. B. Bhattacharya. (2006). Corporate Social Responsibility. Customer Satisfaction, and Market Value, Journal of Marketing, 70(October). 1-18. 

  13. S G. Byun, J. W. Kim & I. W. Nam. (2013). A study on the long-term effects of corporate social responsibility activities on corporate value, considering corporate marketing activities and industry characteristics. Business Administration Research, 42(5), 1289-1313. 

  14. N. S. Yoon & Y. R. Yoon. (2016). Impact of CSR associations on corporate image. Journal of the Korean Business Administration, 29(9), 1483-1502. 

  15. S. S. Kim. (2009). A Study on Theoretical Changes in Corporate Social Responsibility, Corporate Management Research, 16(1), 1-25. 

  16. H. R. Bowen. (1953). Social Responsibilities of the Businessman. New York: Harper & Row 

  17. S. P. Sehti, (1975). Dimensions of corporate social performance: An analytic framework. Califonia Management Review, 17, 58-64. 

  18. A. B. Carroll. (1979). A Three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497-505. 

  19. A. B. Carroll. (1999). Corporate social responsibility. Business and Society. 38(3), 268-295. 

  20. M. Friedman. (1970). The social responsibility of business is to increase its profits. New York Tunes Magazine, 13(September), 32-33. 

  21. Y. K. Shin. (2001). Social-oriented management: business and society. Gyeong-mun-sa. 

  22. A. B. Carroll, (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. 

  23. J. Y. Na. (2003). Social Responsibility from the Consumer's Perspective, Paper presented at the Korean Society of Consumer Sciences, 1-20. 

  24. Y. S. Nam. (2011). A study of global trends and regional trends in corporate social responsibility activities. Ministry of Foreign Affairs and Trade Research Service Report, 19. 

  25. S. K. Kim. (2016). The study on the CSR, Focused on LG Electronic. Journal of Digital Convergence, 14(6), 69-83. 

  26. R. M. Morgan & S. D. Hunt. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. 

  27. Ellen. Garbarino & M. S. Johnson.(1999). The Different Rols of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(April), 70-87. 

  28. H. H. .Lin & Y. S. Wang. (2005). An examination of the determinants of customer loyalty in mobile commerce contexts. Information Management,43(3), 271-282. 

  29. B. R. Bae. (2005). The effect of trust in the organization on responsiveness-through mediation of cooperation, democracy, and organizational commitment. Korean Administration school Bulletin, 39(3), 67-8 

  30. S. G. Gee. (2005). The effect of social responsibility activities of service companies on organizational trust and service commitment of employees. Korean Management Association, 19(5), 1867-1893. 

  31. C. Moorman, Z. Genrald & D. Rohit. (1992). Relationship between providers and users of marketing research: The dynamics of trust within and between organization. Journal of Marketing Research, 29(Aug), 314-329. 

  32. J. Lewis & A. Weighert. (1985). Trust as a social reality. Social Foeces, 63, 967-985. 

  33. S. H. Lee & C. W. Lee. (2013). A study on relationship commitment and relationship investment factors for franchise franchisees' headquarters. Korean Business Journal 26(5), 1377-1398. 

  34. F. Dwyer, P. Robert, H. Schurr & Oh. Sejo. (1987). Developing buyer -seller relationship. Journal of Marketing, 51(April), 11-27. 

  35. T. W. Gruen, O. S. John & F. Acito. (2000). Relationship marketing activities, commitment, and membership behaviors in professional associations. 

  36. Chang, Hsin-Hsin & Wang, Hsin-Wei.(2011). The moderating effect of customer perceived value on online shopping behavior. Online Information Review 35(3), 333-359. 

  37. T. Hennig-Thurau, K. P. Gwinne & D. D. Gremler, (2002). Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality. Journal of Service Research, 4(3) 230-247. 

  38. N. Sharma, & P. G. Patterson. (2000). Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional consumer's services. International Journal of Service Industry Management 11 (5), 470-490 

  39. I. Geyskens, J. Steencamp, L. Scheer & N. Kumar. (1996). The effects of trust and interdependence on relationship commitment: A trans-atlantic study. International Journal of Research in Marketing, 13(October): 303-317. 

  40. J. Scanzoni (1979). Social exchange and behavioral interdependence. In Social Exchange in Develope Relationships, R. L. Burgess and T. L. Huston, eds, New York, Academic Press, Inc. 

  41. L. G. Hrebiniak. (1974). Effect of job level and participation on employee attitudes and perceptions of influence. Academy of Management Journal, 17, 649-662. 

  42. I. Geyskens, E. M. Jan-Benedict & Steenkamp. (2000). Economic and social satisfaction : measurement and relavance to marketing channel relationships. Journal of retailing, 76, 11-32. 

  43. S. Ganesan. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(April), 1-19. 

  44. S. Dash, E. Bruning & K. K. Guin. (2007). Antecedents of long-term buyer-seller relationships: A cross cultural integration. Academy of Marketing Science Review, 2007(11), 1-28. 

  45. Jakkie Mohr & Robert Spekman. (1994). Characteristics of Partnership issue; Partnership attributes communication behavior, and conflict resolution techniques. Strategic management Journal 15(2), 85-168. 

  46. C. A. Di Benedetto. (2017). Corporate social responsibility as an emerging business model in fashion marketing. Journal of Global Fashion Marketing, Jan. 1-15. 

  47. W. H. Lee & S. Y. Lee. (2014). Impact of Sustainable Supply Chain Management on Stakeholder Capital and Sustainability of Suppliers: Integrated model of trade fairness, eco-friendliness and social responsibility, Business Administration Research, 43(2), 275-302. 

  48. L. T. Kim. (2007). The effect of perceived image between companies on trust and relationship solidarity. Journal of the Korea Contents Association, 7(10), 229-238. 

  49. Y. H. Kim. (2013). The effect of CSR Identity on Consumer Perception and Behaviors. Journal of Digital Convergence, 11(4), 189-196.. 

  50. E. R. Gray & ,J. M. T. Balmer. (1998). Managing corporate image and corporate reputation. Long Range Planning. 31(5):124-135. 

  51. D. Y. Hwang, S. H. Lee & H. O. Do. (2016). Convergence generation the coperate research activities on the impact of CSR on purchase: Focusing on the mediating effect of image and reputation. Journal of Digital Convergence, 14(3), 127-134. 

  52. R. L Oliver. (1980). A Congnitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469. 

  53. E. Anderson & B. Weitz. (1992). The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, 29(1), 18-34. 

  54. S. S. Lee. (2003). Factors affecting customer-service salesperson relationship immersion. Journal of the Korean Psychology Association, Consumer and Advertising, 4(1), 59-78. 

  55. M. E. Porter & M. R. Kramer. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68. 

  56. C. Charpavang. (2012). The relationship among market orientation, orporate social responsibility, and marketing performance in thailand manufacturing. International Journal of Business Strategy, 12(4), 36-48. 

  57. R. L. Oliver & J. E. Swan. (1989). Consumer Perceptions of Interpersonal Rquity and Datisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53(2), 21-35 

  58. S. S. Choi, G. J. Yoo & Y. G. Kwon. (2011). The effect of Starbucks' CSR activities on corporate reputation, social connection and customer purchase intention. Tourism and Leisure Research, 23(2), 97-116. 

  59. E. Anderson & B. Weitz. (1989). Determinants of continuity in conventional ndustrial channel dyads. Marketing Science, 8(4), 310-323. 

  60. P. Martinez & I. Rodriguez del Bosque. (2013). CSR and Customer Loyalty: The Roles of Trust, Customer Identification with the Company and Satisfaction. International Journal of Hospitality Management, 35, 89-99. 

  61. L. Oliver Richard & S. Desarbo Wayne. (1988). Response Determinants in satisfaction judgments. Journal of Consumer Research, 14(Mar), 495-507. 

  62. Sirdeshmukh, Deepak, Jagdip Singh & Barry Sabo. (2002). Consumer Trust, Value, and Loyalty in Relational Exchanges? Journal of Marketing 66 (January), 15-37. 

  63. S. H. Hwang, S. H. Lee & H. J. Park. (2011). The role of trust in corporate social responsibility and loyalty. Corporate Management Research, 9, 17-37. 

  64. J. C. Park & S. J. Hong. (2014). The effect of corporate social responsibility on customer loyalty: a mediating role of reciprocity and trust. Marketing management research, 14(4), 19-35. 

  65. M. Salmones, A. H. Crespo & I. R. Bosque. (2005). Influence of Corporate Social Responsibility on Loyalty and Valuation of Services. Journal of Business Ethics, 61(4), 369-385. 

  66. H. J. Hwang. (2012). The effect of airlines' customer perception of sustainability management on social connection and trust with airlines. Journal of the Korean Society for Aviation Management, 10(4), 43-65. 

  67. I. W. Kwon & T. W. Suh (2004). Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships. The journal of Supply Chain Management, 40(2), 4-14. 

  68. D. H. Won & G. Y. Park. (2011). The effect of trust and antecedents to maintain business relationships on management performance. Management Consulting Research, 11(4), 69-88. 

  69. J. Y. Kim, S. W. Lee & S. H. Kim. (2013). The effect of a partner's relationship with the parent company on management performance: the continuation factor of the partnership and the mediating role of relationship satisfaction. Accounting Journal 22(4), 239-271. 

  70. G. S. Kim. (2010). Structural Equation Modeling Analysis, Hannara Academy. 

  71. H. Harman, (1967). Modren factor analysis, Chicago University of Chicago press. 

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

BRONZE

출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로