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NTIS 바로가기한국전자거래학회지 = The Journal of Society for e-Business Studies, v.26 no.4, 2021년, pp.133 - 154
권성은 (Zero to One Partners) , 장서인 (Data Intelligence Lab, Zero to One Partners) , 황보현우 (Hana Financial Group)
Today smart phone is the most common media with a vehicle called 'application'. In order to understand how media users select applications and build their repertoire, this study conducted two-step approach using big data from smart phone log for 4 weeks in November 2019, and finally classified 8 med...
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