[논문]국내산 식재료를 활용한 가정간편식을 선호하는 소비자의 선택속성에 대한 제품 유형별 중요도와 만족도 분석

신유리; 이호진

doi:10.9799/ksfan.2021.34.6.650

[국내논문] 국내산 식재료를 활용한 가정간편식을 선호하는 소비자의 선택속성에 대한 제품 유형별 중요도와 만족도 분석
Importance and Satisfaction Analysis of Consumers Who Prefer Home Meal Replacement Using Local Foods by Product Types 원문보기

한국식품영양학회지 = The Korean journal of food and nutrition, v.34 no.6, 2021년, pp.650 - 661

신유리 (연세대학교 식품영양학과) , 이호진 (한국교통대학교 식품영양학전공)

Abstract ▼ AI-Helper

The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.

주제어

표/그림 (8)

표 Table 1. General characteristics by HMR types
표 Table 2. Home Meal Replacement purchase characteristics by HMR types
표 Table 3. Comparison of importance and satisfaction of HMR consumer selective attributes
표 Table 4. Comparison of importance and satisfaction of consumer selective attributes by HMR types
그림 Fig. 1. Importance-satisfaction analysis (ISA) of ready to eat (RTE) consumer selective attributes.
그림 Fig. 2. Importance-satisfaction analysis (ISA) of ready to heat (RTH) consumer selective attributes.
그림 Fig. 3. Importance-satisfaction analysis (ISA) of ready to cook (RTC) consumer selective attributes.
그림 Fig. 4. Importance-satisfaction analysis (ISA) of ready to prepared (RTP) consumer selective attributes.

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