최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기品質經營學會誌 = Journal of Korean society for quality management, v.49 no.4, 2021년, pp.595 - 607
박재훈 (창원대학교 경영학) , 김예림 (대구한의대학교 화장품공학부 산업품질공학전공) , 강수빈 (대구한의대학교 화장품공학부 산업품질공학전공)
Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the s...
Archak, N., Ghose, A., and Ipeirotis, P.G. 2011. Deriving the pricing power of product features by mining consumer reviews. Management Science 57(8):1485-1509.
Arora, S., Joshi, M., and Rose, C. P. 2009. Identifying types of claims in online customer reviews. Association for Computational Linguistics, Proceedings of Human Language Technologies: The 2009 Annual Conference of the North American Chapter of the Association for Computational Linguistics, 37-40.
Bhandari, M. and Rodgers, S. 2018. What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising 37(1):125-141.
Bhuta, S., Doshi, A., Doshi, U., and Narvekar, M. 2014. A review of techniques for sentiment analysis of Twitter data. 2014 International Conference on Issues and Challenges in Intelligent Computing Techniques, 583-591.
Cambria, E., Schuller, B., Xia, Y., and Havasi, C. 2013. New avenues in opinion mining and sentiment analysis. IEEE Intelligent Systems 28(2):15-21.
Clemons, E., Gao, G., and Hitt, L. 2006. When online reviews meet hyper differentiation: A study of the craft beer industry. Journal of Management Information Systems 23(2):149-171.
Guellil, I. and Boukhalfa, K. 2015. Social big data mining: A survey focused on opinion mining and sentiments analysis. 2015 12th International Symposium on Programming and Systems, 1-10.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., and Gremler, D. D. 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing, 18(1):38-52.
Hu, N., Zhang, T., Gao, B. and Bose, I. 2019. What do hotel customers complain about? Text analysis using. Tourism Management 72:417-426.
Jung, N.R. and Kim, Y.R. 2014. The influence of customer's purchasing attitude for cosmetic by characteristic of SNS on related information and purchase satisfaction. Asian Journal of Beauty and Cosmetology 12(4):565-573.
Karamibekr, M. and Ghorbani, A. A. 2013. A structure for opinion in social domains. 2013 International Conference on Social Computing (SocialCom), 1:264-271.
Lee, E.J. and Shim, W.S. 2007. A study on the behavior characteristics of point of purchase, post purchase and trust evaluation of Internet shopping after notes. The e-business studies 8(3):155-170.
Lee, T. Y. and Bradlow, E. T. 2011. Automated marketing research using online customer reviews. Journal of Marketing Research 48(5):881-894.
Liao, S.H., Hsieh, C.L., and Huang, S.P. 2008. Mining product maps for new product development. Expert System with Application 34(1):50-62.
Medhat, W., Hassan, A., and Korashy, H. 2014. Sentiment analysis algorithms and applications: A survey. Ain Shams Engineering Journal 5(4):1093-1113.
Media, D. 2016. Consumer Reports by Industry. Seoul, South Korea. DMC Report.
Park, J. 2020. Framework for Sentiment-Driven Evaluation of Customer Satisfaction With Cosmetics Brands. IEEE Access 8:98526-98538.
Ramadan, S., Ibrahim Baqapuri, H., Roecher, E., and Mathiak, K. 2019. Process mining of logged gaming behavior. 2019 International Conference on Process Minig (ICPM), 57-64.
Xiang, Z., Schwartz, Z., Gerdes, J. H., and Uysal, M. 2015. What can big data and text analytics tell us about hotel guest experience and satisfaction?. International Journal of Hospitality Management 44:120-130
Zhan, J., Loh, H. T., and Liu, Y. 2009. Gather customer concerns from online product reviews-A text summarization approach. Expert System with Applications 36(2):2107-2115.
Zhan, Y., Tan, K. H., Li, Y., and Tse, Y. K. 2018. Unlocking the power of big data in new product development. Annals of Operations Research 270(1):577-595.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.