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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.12, 2021년, pp.413 - 425
권오천 (경남도립남해대학)
This study examines the motivation for using YouTube 'mukbang' content by integrating the use and satisfaction approach and the technology acceptance model, and identified the determinants that affect the continuous use intention. A survey was conducted on 358 YouTube 'mukbang' content users, and ma...
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