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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.12 no.12, 2021년, pp.177 - 183
이지수 (이화여자대학교 영상디자인전공) , 최종훈 (이화여자대학교 영상디자인전공)
Unlike the value-oriented tendency of the older generation, the MZ generation, which is emerging as a new consumer, values individual happiness and satisfaction by recognizing consumption as a kind of play, and clearly reveals its playful characteristics compared to other generations. Therefore, thi...
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