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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.12 no.12, 2021년, pp.213 - 222
왕김남 (경성대학교 디지털디자인학과) , 배승주 (경성대학교) , 이석호 (경성대학교 디지털디자인학과) , 이상호 (경성대학교 디지털디자인학과)
This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers though...
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