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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.2, 2021년, pp.1 - 14
빠오탄탄 (성균관대학교 미디어커뮤니케이션학과) , 김헌 (중부대학교 미디어커뮤니케이션학과) , 장병희 (성균관대학교 미디어커뮤니케이션학과)
Recently, crowdfunding platforms have received attention as one of the content investment platforms for the public. This research attempts to explore the influencing factors on the success of movie euqity crowdfunding project. We use 'number of texts', 'number of images', 'star influence power', 'IP...
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