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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.22 no.3, 2021년, pp.303 - 309
방정혜 (국민대학교 경영대학) , 김민선 (협성대학교 글로벌경영대학)
This study examined how consumers in their 20s and 30s perceive luxury goods, masstige brands, and counterfeits, which have high social value, and whether the propensity for conspicuous consumption and conformity can explain them. Consumers were classified based on the similarity of attitudes toward...
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