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정보원으로서 패션 유튜브 크리에이터에 대한 소비자 반응 - 유튜버의 성별과 연령 특성에 따른 비교 -
Consumers' Responses to Information Created by Fashion YouTube Creators - Generational and Gender Differences - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.23 no.2, 2021년, pp.212 - 225  

최영현 (한양대학교 의류학과) ,  이규혜 (한양대학교 의류학과 휴먼테크융합전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

With the recognition of YouTube as an information search tool, YouTube creators have subsequently become sources of information to consumers. Accordingly, this study aims to analyze the consumers' response of famous fashion YouTubers in Korea, and to identify differences in consumer response based o...

주제어

#패션 유튜버   #패션 유튜브   #유튜브 크리에이터   #정보원   #소비자 반응  

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