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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.30 no.1, 2022년, pp.121 - 144
This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comm...
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