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패션 크리에이터의 혁신성과 매력성이 소비자 반응 및 지속적 관계지향성에 미치는 영향 - 1인 미디어를 중심으로 -
The effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.30 no.1, 2022년, pp.121 - 144  

이은진 (중앙대학교 패션디자인전공)

Abstract AI-Helper 아이콘AI-Helper

This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comm...

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AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

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