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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.5, 2021년, pp.41 - 46
이사정 (호남대학교 경영학과) , 경성림 (호남대학교 경영학부)
This study, centered on mobile phone purchasers, verifies the effect of AR technology's convenience in consumer mobile shopping on consumers' intentions by focusing on the regulation effect of purchase satisfaction. According to the results of the hypothesis of SPSS, convenience has a positive (+) e...
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