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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.5, 2021년, pp.415 - 421
김지은 (숙명여자대학교 홍보광고학과)
Femvertising is an advertising campaign for women's rights, and has recently been used as a marketing strategy for various brands along with feminism, an important social discussion. This study analyzed the effect of consumer's factors such as gender, age, and attitude to feminism on advertising att...
Abitbol, A., & Sternadori, M. (2016). You Act Like a Girl: An Examination of Consumer Perceptions of Femvertising. Quarterly Review of Business Disciplines, 3(2), 117-138.
Drake, J. G. (2017). WAS EVANGELICAL FEMINISM REALLY FEMINISM?-Kristin Kobes DuMez. A New Gospel for Women: Katharine Bushnell and the Challenge of Christian Feminism. New York: Oxford University Press, 2015. 288 pp. $29(cloth), ISBN 978-01-90205-645. The Journal of the Gilded Age and Progressive Era, 16(2), 238-240.
Gerbner, G. (1998). Cultivation analysis: An overview. Mass communication and society, 1(3-4), 175-194.
Becker-Herby, E. (2016). The Rise of Femvertising : Authentically Reaching Female onsumers. Retrieved from the University of Minnesota Digital Conservancy, http://hdl.handle.net/11299/181494.
Han, K. & Kim, J. (2020). An Exploratory Study on Femvertising: Based on the Analysesof Consumer Perception Factors and Advertising Effectiveness. The Journal of Asian Women, 59(1), 7-41.
Levy, J. C. (2008). Advertising to Women: Who Are We in Print and How Do We Reclaim Our Image?. Journal of Creativity in Mental Health, 2(4), 75-86.
D'enbeau, S. (2011). Sex, feminism, and advertising: The politics of advertising feminism in a competitive marketplace. Journal of communication inquiry, 35(1), 53-69.
Grau, S. L., & Zotos, Y. C. (2016). Gender stereotypes in advertising: a review of current research. International Journal of Advertising, 35(5), 761-770.
Becker-Herby, E. (2016). The Rise of Femvertising: Authentically Reaching Female Consumers. Retrieved from the University of Minnesota Digital Conservancy, http://hdl.handle.net/11299/181494.
Castillo, M. (2014.10). These stats prove femvertising works. Adweek, October, 10 https://www.adweek.com/performance-marketing/these-stats-prove-femvertising-works-160704
Sternadori, M., & Abitbol, A. (2019). Support for women's rights and feminist self-identification as antecedents of attitude toward femvertising. Journal of Consumer Marketing. 36(6). 740-750.
Elhajjar, S. (2021). Attitudes toward femvertising in the Middle East: the case of Lebanon. Journal of Islamic Marketing.
Jacobson, C., Katalin Abdallah, L., Liasse, D. , & Lund, E. (2018). Femvertising and its effects on brand image: A study of men's attitude towards brands pursuing brand activism in their advertising. LBMG Strategic Brand Management-Masters Paper Series.
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48-65.
Marcus Reker, K. B. (2016). "Why Can't Run 'Like a Girl'Also Mean Win The Race?": Commodity Feminism and Participatory Branding as Forms of Self-Therapy in the Neoliberal Advertising Space. Scripps Senior Theses.Paper 759. http://scholarship.claremont.edu/scripps_theses/759
Marcus Reker, K. B. (2016). "Why Can't Run 'Like a Girl'Also Mean Win The Race?": Commodity Feminism and Participatory Branding as Forms of Self-Therapy in the Neoliberal Advertising Space.
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