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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.6, 2021년, pp.143 - 162
정직한 (워싱턴 주립대학교 경제학과)
Research on consumers' perception and willingness to purchase Battery Electric Vehicles (BEVs) is necessary to simulate BEVs' deployment in South Korea because South Korea's BEVs market is still in the early stage. This paper derives a theoretical framework for consumer segmentation based on consume...
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