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NTIS 바로가기Journal of the Korean Applied Science and Technology = 한국응용과학기술학회지, v.38 no.3, 2021년, pp.638 - 650
원몽 (한성대학교 미디어디자인학과 뷰티디자인매니지먼트 전공) , 김인옥 (한성대학교 뷰티디자인매니지먼트학과) , 전종찬 (한성대학교 미디어디자인학과)
This study collected data from 301 men and women in their teens and 50s living in Seoul and Gyeonggi Province to analyze the impact of gender, age, and experience in purchasing cosmetics through live commerce on purchasing satisfaction and continuous purchase intention. As a result, the purchasing e...
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