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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.3, 2021년, pp.464 - 476
박신영 (서울여자대학교 패션산업학과) , 신수연 (서울여자대학교 패션산업학과)
This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women re...
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