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라이브커머스의 지각된 관계혜택이 소비자 신뢰 및 구매의도에 미치는 영향
Effects of Perceived Relational Benefits in Live Commerce on Consumer Trust and Purchase Intention 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.3, 2021년, pp.464 - 476  

박신영 (서울여자대학교 패션산업학과) ,  신수연 (서울여자대학교 패션산업학과)

Abstract AI-Helper 아이콘AI-Helper

This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women re...

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