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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.29 no.5, 2021년, pp.665 - 678
박신영 (서울대학교 의류학과) , 신수연 (서울여자대학교 패션산업학과)
This study empirically verified the effect of the characteristics of live commerce on consumer trust and purchase intention. An online survey was conducted targeting adult women in their 20s and 30s who watched videos relating to fashion products on the NAVER shopping live channel; 281 questionnaire...
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