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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.7, 2021년, pp.21 - 32
강윤지 (인하대학교 미디어커뮤니케이션학과) , 유길상 (인하대학교 인터랙티브콘텐츠학과) , 박선경 (남서울대학교 뷰티보건학)
This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation ...
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