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NTIS 바로가기한국산업정보학회논문지 = Journal of the Korea Industrial Information Systems Research, v.26 no.4, 2021년, pp.59 - 71
박순애 (인천대학교 경영대학원) , 김경미 (인천대학교 경영전공)
This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchica...
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