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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.8, 2021년, pp.108 - 122
성윤옥
The purpose of this paper is to examine the impact of servicescape on perceived service quality, service satisfaction and to verify causal relationships between servicescape, technical service quality, functional service quality, service satisfaction, and service loyalty in coffee shop franchises. A...
변광인, 이정은, 김기진, "사회적 환경을 포함한 서비스스케이프가 고객의 감정반응과 행동의도에 미치는 영향: 대구중심가 커피전문점을 중심으로," 호텔경영학연구, 제23권, 제1호(통권 제 77호), pp.101-123, 2014.
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