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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.23 no.4, 2021년, pp.469 - 479
이고은 (충북대학교 의류학과) , 강보경 (고려대학교 대학원 생활과학과) , 이하나 (고려대학교 BK21지속가능생활시스템교육연구단)
This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as ...
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