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패션 브랜드의 반려견 패션산업 진출 사례의 특성 고찰
A Study on the Characteristics of a Fashion Brand's Entry into the Pet Fashion Industry 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.23 no.4, 2021년, pp.469 - 479  

이고은 (충북대학교 의류학과) ,  강보경 (고려대학교 대학원 생활과학과) ,  이하나 (고려대학교 BK21지속가능생활시스템교육연구단)

Abstract ▼ AI-Helper 아이콘AI-Helper

This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as ...

주제어

#반려견 패션   #반려견 패션 시장   #반려견 패션 디자인   #사례연구  

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