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NTIS 바로가기벤처창업연구= Asia-Pacific journal of business and venturing, v.16 no.4, 2021년, pp.195 - 209
이명관 (경상국립대학교 글로벌무역통상학과) , 박상혁 (경상국립대학교 창업대학원) , 김연종 (경상국립대학교 경영정보학과)
According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that s...
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