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온라인 구매환경에서 제품 관여도와 연령 집단에 따른 지각된 품질이 구매 의도에 미치는 영향: 정보원천과 소셜미디어 플랫폼 조절효과
Effect of Perceived Quality by Product Involvement and Age Group on Purchase Intention in Online Environments: A Moderating Role of Information Sources and Social Media Platform 원문보기

Journal of Korean Society of Industrial and Systems Engineering = 한국산업경영시스템학회지, v.44 no.3, 2021년, pp.262 - 275  

이다솔 (한양대학교 대학원 경영학과) ,  오민정 (연세대학교 글로벌엘리트학부)

Abstract AI-Helper 아이콘AI-Helper

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchase...

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