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NTIS 바로가기Journal of Korean Society of Industrial and Systems Engineering = 한국산업경영시스템학회지, v.44 no.3, 2021년, pp.262 - 275
이다솔 (한양대학교 대학원 경영학과) , 오민정 (연세대학교 글로벌엘리트학부)
The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchase...
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