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A Study on the Customer Value of Airline's SNS: Focused on Improving Customer Satisfaction by Customer Value Type 원문보기

East asian journal of business economics, v.9 no.3, 2021년, pp.45 - 56  

YIM, Youn-Jae (Jin Air) ,  PARK, So-Yeon (Dept. of Aviation Tourism, Hanseo University) ,  PARK, Hye-Yoon (Dept. of Aviation Tourism, Hanseo University)

Abstract AI-Helper 아이콘AI-Helper

Purpose - The research was conducted to understand how the values of customers using airline SNS affects customer satisfaction and trust. By finding out which characteristics of customer values lead to customer satisfaction and gaining trust, research concludes with suggestions for various airlines ...

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표/그림 (5)

참고문헌 (49)

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