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NTIS 바로가기East asian journal of business economics, v.9 no.3, 2021년, pp.45 - 56
YIM, Youn-Jae (Jin Air) , PARK, So-Yeon (Dept. of Aviation Tourism, Hanseo University) , PARK, Hye-Yoon (Dept. of Aviation Tourism, Hanseo University)
Purpose - The research was conducted to understand how the values of customers using airline SNS affects customer satisfaction and trust. By finding out which characteristics of customer values lead to customer satisfaction and gaining trust, research concludes with suggestions for various airlines ...
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