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패션 온라인 플랫폼의 AI 알고리즘 가격설정에 대한 가격 공정성 지각
Price Fairness Perception on the AI Algorithm Pricing of Fashion Online Platform 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.5, 2021년, pp.892 - 906  

정하억 (서울대학교 의류학과) ,  추호정 (서울대학교 의류학과) ,  윤남희 (고려대학교 생활과학연구소)

Abstract AI-Helper 아이콘AI-Helper

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insec...

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