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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.1, 2022년, pp.369 - 378
한명 (한성대학교 일반대학원 미디어디자인학과) , 윤수미 (한성대학교 일반대학원 미디어디자인학과) , 최혜진 (한성대학교 일반대학원 미디어디자인학과) , 권오혁 (한성대학교 디자인대학 뷰티디자인매니지먼트학과)
This study analyzed the effect of aesthetic elements of characters on viewing immersion and re-watching intentions in Chinese historical dramas. For the empirical study, frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS...
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