최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기미래기술융합논문지 = Journal of Advanced Technology Convergence, v.1 no.2, 2022년, pp.27 - 35
최건 (강원대학교 심리학과) , 양병화 (강원대학교 심리학과)
We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in t...
S. Zhout, M. Blazquez, H. McCormick & L.?Barnes. (2021). How social media influencers'?narrative strategies benefit cultivating influencer?marketing: Tackling issues of cultural barriers,?commercialised content, and sponsorship?disclosure. Journal of Business Research, 134,?122-142.?DOI : 10.1016/j.jbusres.2021.05.011
A. Audrezet, G. de Kerviler & J. G. Moulard.?(2020). Authenticity under threat: When social?media influencers need to go beyond?self-presentation. Journal of business research,?117, 557-569.?DOI : 10.1016/j.jbusres.2018.07.008
J. A. Lee & M. S. Eastin. (2021). Perceived?authenticity of social media influencers: Scale?development and validation. Journal of Research?in Interactive Marketing, 15(4), 822-841.
M. Chen, Z. Xie, J. Zhang & Y, Li. (2021). Internet?celebrities' impact on luxury fashion impulse?buying. Journal of Theoretical and Applied?Electronic Commerce Research, 16(6), 2470-2489.?DOI : 10.3390/jtaer16060136
M. De Veirman, V. Cauberghe & L. Hudders.?(2017). Marketing through Instagram influencers:?The impact of number of followers and product?divergence on brand attitude. International?Journal of advertising, 36(5), 798-828.?DOI : 10.1080/02650487.2017.1348035
D. Belanche, L. Y. Casalo, M. Flavian & S.?Ibanez-Sanchez, S. (2021). Building influencers'?credibility on Instagram: Effects on followers'?attitudes and behavioral responses toward the?influencer. Journal of Retailing and Consumer?Services, 61, 1-11(102585).?DOI : 10.1016/j.jretconser.2021.102585
D. Y. Kim & H. Y. Kim. (2021). Influencer?advertising on social media: The multiple?inference model on influencer-product?congruence and sponsorship disclosure. Journal?of Business Research, 130, 405-415.?DOI : 10.1016/j.jbusres.2020.02.020
N. J. Evans, J. Phua, J. Lim & H. Jun. (2017).?Disclosing Instagram influencer advertising: The?effects of disclosure language on advertising?recognition, attitudes, and behavioral intent.?Journal of Interactive Advertising, 17(2), 138-149.?DOI : 10.1080/15252019.2017.1366885
S. Jun & J. Yi. (2020). What makes followers loyal? The role of influencer interactivity in?building influencer brand equity. Journal of?Product & Brand Management, 29(6), 803-814.?DOI : 10.1108/JPBM-02-2019-2280
J. Park, J. M. Lee., V. Y. Xiong, F. Septianto & Y.?Seo. (2021). David and Goliath: When and why?micro-influencers are more persuasive than?mega-influencers. Journal of Advertising, 50(5),?584-602.?DOI : 10.1080/00913367.2021.1980470
A. Dwivedi & R. McDonald. (2018). Building?brand authenticity in fast-moving consumer?goods via consumer perceptions of brand?marketing communications. European Journal of?Marketing, 52(7/8), 1387-1411.?DOI : 10.1108/EJM-11-2016-0665
V. Luoma-Aho, T. Pirttimaki, D. Maity, J.?Munnukka & H. Reinikainen. (2019). Primed?authenticity: How priming impacts authenticity?perception of social media influencers.?International Journal of Strategic Communication,?13(4), 352-365.?DOI : 10.1080/1553118X.2019.1617716
A. P. Schouten, L. Janssen, & M. Verspaget.?(2020). Celebrity vs. Influencer endorsements in?advertising: The role of identification, credibility,?and product-endorser fit. International Journal?of Advertising, 39(2), 258-281.?DOI : 10.1080/02650487.2019.1634898
P. Torres, M. Augusto & M. Matos. (2019).?Antecedents and outcomes of digital influencer?endorsement: An exploratory study. Psychology?& Marketing, 36(12), 1267-1276.?DOI : 10.1002/mar.21274
L. Janssen, A. P. Schouten & E. A. Croes. (2022).?Influencer advertising on Instagram: Product-influencer fit and number of followers affect?advertising outcomes and influencer evaluations?via credibility and identification. International?Journal Of Advertising, 41(1), 101-127.?DOI : 10.1080/02650487.2021.1994205
E. Stephan, N. Liberman & Y, Trope. (2010).?Politeness and psychological distance: A?construal level perspective. Journal of Personality?and Social Psychology, 98(2), 268-280.?DOI : 10.1037/a0016960
J. J. Gilmore & B. J. Pine. (2007). Authenticity:?What Consumers Really Want. Boston: Harvard?Business Review Press.
J. G. Moulard, R. D. Raggio & J. A. G. Folse. (2016).?Brand authenticity: Testing the antecedents and?outcomes of brand management's passion for its?products. Psychology & marketing, 33(6), 421-436.?DOI: 10.1002/mar.20888
J. Ilicic & C. M. Webster. (2016). Being true to?oneself: Investigating celebrity brand authenticity.?Psychology & marketing, 33(6), 410-420.?DOI : 10.1002/mar.20887
E. L. Olson & H. M. Thjomoe. (2011). Explaining?and articulating the fit construct in sponsorship.?Journal of Advertising, 40(1), 57-70.?DOI : 10.2753/JOA0091-3367400104
X. Xu, & S. Pratt. (2018). Social media influencers?as endorsers to promote travel destinations: An?application of self-congruence theory to the?Chinese Generation Y. Journal of Travel &?Tourism Marketing, 35(7), 958-972.?DOI : 10.1080/10548408.2018.1468851
A. F. Hayes. (2013). Introduction to mediation?moderation, and conditional process analysis: A?regression-based approach. New York: Guilford?Press.
L. S. Aiken & S. G. West. (1991). Multiple?regression: Testing and interpreting interactions.?New York: Sage Publications.
C. Fornell & D. F. Larcker. (1981). Evaluating?structural equation models with unobservable?variables and measurement error. Journal of?Marketing Research, 18(1), 39-50.?DOI : 0.1177/00222437810180010
K. J. Preacher, D. D. Rucker & A. F. Hayes.?(2007). Addressing moderated mediation?hypotheses: Theory, methods, and prescriptions.?Multivariate Behavioral Research, 42(1), 185-227.?DOI : 10.1080/00273170701341316
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.